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diff --git a/.gitattributes b/.gitattributes new file mode 100644 index 0000000..d7b82bc --- /dev/null +++ b/.gitattributes @@ -0,0 +1,4 @@ +*.txt text eol=lf +*.htm text eol=lf +*.html text eol=lf +*.md text eol=lf diff --git a/LICENSE.txt b/LICENSE.txt new file mode 100644 index 0000000..6312041 --- /dev/null +++ b/LICENSE.txt @@ -0,0 +1,11 @@ +This eBook, including all associated images, markup, improvements, +metadata, and any other content or labor, has been confirmed to be +in the PUBLIC DOMAIN IN THE UNITED STATES. + +Procedures for determining public domain status are described in +the "Copyright How-To" at https://www.gutenberg.org. + +No investigation has been made concerning possible copyrights in +jurisdictions other than the United States. Anyone seeking to utilize +this eBook outside of the United States should confirm copyright +status under the laws that apply to them. diff --git a/README.md b/README.md new file mode 100644 index 0000000..1f760b7 --- /dev/null +++ b/README.md @@ -0,0 +1,2 @@ +Project Gutenberg (https://www.gutenberg.org) public repository for +eBook #51616 (https://www.gutenberg.org/ebooks/51616) diff --git a/old/51616-h.zip b/old/51616-h.zip Binary files differdeleted file mode 100644 index f56c800..0000000 --- a/old/51616-h.zip +++ /dev/null diff --git a/old/51616-h/51616-h.htm b/old/51616-h/51616-h.htm deleted file mode 100644 index 01f4c4d..0000000 --- a/old/51616-h/51616-h.htm +++ /dev/null @@ -1,1056 +0,0 @@ -<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" - "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"> -<html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" lang="en"> - <head> - <meta http-equiv="Content-Type" content="text/html;charset=us-ascii" /> - <meta http-equiv="Content-Style-Type" content="text/css" /> - <title> - The Project Gutenberg eBook of Sales Talk, by Con Blomberg. - </title> - <link rel="coverpage" href="images/cover.jpg" /> - - <style type="text/css"> - -body { - margin-left: 10%; - margin-right: 10%; -} - - h1,h2 { - text-align: center; /* all headings centered */ - clear: both; -} - -p { - margin-top: .51em; - text-align: justify; - margin-bottom: .49em; -} - -hr { - width: 33%; - margin-top: 2em; - margin-bottom: 2em; - margin-left: 33.5%; - margin-right: 33.5%; - clear: both; -} - -hr.chap {width: 65%; margin-left: 17.5%; margin-right: 17.5%;} -hr.tb {width: 45%; margin-left: 27.5%; margin-right: 27.5%;} - -.center {text-align: center;} - -.right {text-align: right;} - -.caption {font-weight: bold;} - -/* Images */ -.figcenter { - margin: auto; - text-align: center; -} - -div.titlepage { - text-align: center; - page-break-before: always; - page-break-after: always; -} - -div.titlepage p { - text-align: center; - text-indent: 0em; - font-weight: bold; - line-height: 1.5; - margin-top: 3em; -} - -.ph1, .ph2, .ph3, .ph4 { text-align: center; text-indent: 0em; font-weight: bold; } -.ph1 { font-size: xx-large; margin: .67em auto; } -.ph2 { font-size: x-large; margin: .75em auto; } -.ph3 { font-size: large; margin: .83em auto; } -.ph4 { font-size: medium; margin: 1.12em auto; } - - - </style> - </head> -<body> - - -<pre> - -The Project Gutenberg EBook of Sales Talk, by Con Blomberg - -This eBook is for the use of anyone anywhere in the United States and most -other parts of the world at no cost and with almost no restrictions -whatsoever. You may copy it, give it away or re-use it under the terms of -the Project Gutenberg License included with this eBook or online at -www.gutenberg.org. If you are not located in the United States, you'll have -to check the laws of the country where you are located before using this ebook. - -Title: Sales Talk - -Author: Con Blomberg - -Release Date: April 1, 2016 [EBook #51616] - -Language: English - -Character set encoding: ASCII - -*** START OF THIS PROJECT GUTENBERG EBOOK SALES TALK *** - - - - -Produced by Greg Weeks, Mary Meehan and the Online -Distributed Proofreading Team at http://www.pgdp.net - - - - - - -</pre> - - -<div class="figcenter"> - <img src="images/cover.jpg" width="372" height="500" alt=""/> -</div> - -<hr class="chap" /> - -<div class="titlepage"> -<h1>Sales Talk</h1> - -<p>BY CON BLOMBERG</p> - -<p>Illustrated by MORROW</p> - -<p>[Transcriber's Note: This etext was produced from<br /> -Galaxy Science Fiction December 1959.<br /> -Extensive research did not uncover any evidence that<br /> -the U.S. copyright on this publication was renewed.]</p> - -</div> - -<hr class="chap" /> - -<p class="ph3"><i>To live different and exciting lives, all I had<br /> -to do was sign here—and give up my own life!</i></p> - -<hr class="chap" /> - -<p>Looking out the window, I saw them crossing the court toward the -building—two of them. One, the taller with yellow hair, was carrying a -flat, expensive briefcase, and the other, of course, was carrying the -large square box that contained the Sim.</p> - -<p>The buzzer sounded, announcing them at the door, and I opened it with -mixed feelings. I wasn't sure myself how I would act and—well, you -hear so many stories about EL, and this was really my first contact -with them.</p> - -<p>They were standing out in front, looking just like a couple of -door-to-door salesmen. And that's just what they were, even if they -were called Electro Medical Consultants. Just a fancy name for salesmen.</p> - -<p>They were very neat in appearance, just as good salesmen should be. -Their hats looked new and so did their shoes.</p> - -<p>"Ah, Mr. Gaines," said the yellow-haired one, sticking out his neatly -manicured but definitely masculine hand, "I'm very happy to meet you, -sir." His grin could only be described as sincerely boyish.</p> - -<p>"Come in," I said, feeling like smiling back, so effectively pleasant -were their grins. "Come in and sit down, won't you?"</p> - -<p>So they came in, doffing their hats, and sat down in two chairs that I -ordinarily didn't use. They seemed to know instinctively which was <i>my</i> -favorite chair. Oh, they were smooth!</p> - -<p>"Now, Mr. Gaines," said the light-haired man, "perhaps I should start -off with a little introduction all around and a short explanation of -what Electronic Living can mean to you."</p> - -<p>No one had mentioned EL up to that point, yet they knew without a doubt -that I had correctly identified them. Talk about confidence—it was -like a physical force in the room.</p> - -<p>"I'm Jake Long and this is Arnie Blik," said the light-haired one, -rising and gripping my hand with a warm, dry, just right handshake.</p> - -<p>"Pleased to meet you," said Blik, gripping my hand in turn with an -identical warm, dry, just right handshake.</p> - -<p>"I'm going to ask you for a bit of your time," said Long, "and -I certainly hope you can grant us a few minutes without too much -inconvenience."</p> - -<hr class="tb" /> - -<p>I murmured something about having plenty of time. That was a laugh, and -he and I both knew it. I had so little to do, I almost welcomed them -just for sheer entertainment value.</p> - -<p>"Well, that's fine," said Long, "but rest assured we aren't going to -try to waste any of your time. We intend to make it short and sweet, as -they say." He did such a good job of keeping up the fiction of me being -a busy man that I almost believed it myself.</p> - -<p>"You probably know more about Electronic Living than I do," he said, -and I felt for an instant that I did, "but we'll go over it anyway just -so you understand me a little better. You'll remember back in 1958-1959 -there was a lot of work done—or I should say a beginning made—in -developing an electronic eye for people who had lost their eyesight. -This was a start of Electronic Living in its crudest form. These early -pioneers, using what little knowledge was available of the brain -then, were actually able to insert a probe in the brain and enable -the blind person to 'see' light. At first it was just the difference -between light and dark, but after a while they did develop a kind of -vision—and then finally, after much work, the system grew into actual -electronic vision.</p> - -<p>"This was, as I said, the start of Electronic Living because it -advanced the basic premise that the brain can utilize outside -electrical impulses for its own purposes. And of course it wasn't long -before some experimenters had rigged up a human television receiver. -What they did was set up a series of brain probes which were directly -connected to a small television receiving apparatus, and the subject -could then 'see' the broadcast image without the use of his eyes.</p> - -<p>"Since this rough beginning, we at EL have done a lot of work, and we -are now able to reproduce every sort of physical sensation known to man -through electronic brain connections.</p> - -<p>"And recently, as a further refinement, we have been able to capture -internal brain voltages and use them to reproduce thoughtlike -sensations. Unfortunately, these are still in the realm of strong -emotions and not true thoughts, but they are extremely effective.</p> - -<p>"Now, it is this combination of physical sensation voltages and -internal brain voltages, when fed into your brain from a simple tape -like this, that produces what we call Electronic Living."</p> - -<p>With that he pulled a piece of tape out of his pocket as if producing -an elephant from a thimble.</p> - -<hr class="tb" /> - -<p>Arnie Blik hadn't said a word up to this point. He had hung on every -word his partner uttered as though it were all new to him. Now he took -up the song.</p> - -<p>"May I ask if you've ever experienced Electric Living?" he asked.</p> - -<p>"No," I said. I really had once or twice, but I figured it was none of -his business.</p> - -<p>"Ah. Well, if you have no objection, I'd like to use this Simulator -here for a few minutes and give you a bare idea of what's going on in -Electronic Living today."</p> - -<p>"Sure," I said. "Go right ahead."</p> - -<p>Blik opened up the Sim and fished out a hat that was shaped much like a -medieval knight's helmet, except that it had a couple of big fat wires -connected to it at the back.</p> - -<p>"Just a moment while I tune it in," Blik said, lowering the helmet part -way over his head. He closed his eyes and began fiddling with a series -of small knots and buttons which were mounted inside the case. Finally -he took it off his head and approached me, carrying this ridiculous -helmet like it was a crown on a velvet pillow.</p> - -<p>"You will be experiencing a basketball player," he said, and plopped it -down over my head.</p> - -<p>When the helmet came down, there was a momentary blank period, -and then suddenly I was a basketball player who was playing a fast -professional game. I was good, or should say he was? He felt exultation -because his team was ahead and he'd put them there with a difficult -shot. I could feel the pounding of his heart and the strain of his -chest as he gulped in huge quantities of air. His eyes ranged around -the court, following his teammates and opponents.</p> - -<p>It was something, all right, but not everything, because on top of the -sensations and emotions of the basketball player, I was getting another -series of feelings and emotion which were my own.</p> - -<p>Superimposed on the other players on the court was the image of my -own living room with the two men watching me. Over the smell of sweat -of the basketball players came the odor of my apartment. Above the -sensation of running, jumping and colliding with other players was the -sensation of sitting in my favorite chair with a weight on my head.</p> - -<p>In short, I was two people at one time.</p> - -<p>Even the emotions of the basketball player—joy at making a basket, -a flare of rage at a rough opponent, and the surge of hope that a -teammate would come through—were clouded over with my own emotions of -not completely accepting as right the whole concept of EL, coupled -with the feeling that I didn't want to show any reaction in front of -the EL men.</p> - -<p>After a short time, Blik removed the Sim, and the basketball player's -Life Experience faded away. The two EL men looked at me expectantly.</p> - -<p>"Hmmm," I said, forcing myself to appear neutral. They did not seem to -be disappointed by my reaction or lack of it.</p> - -<hr class="tb" /> - -<p>"Quite an experience, wasn't it?" said Blik, putting the Sim down on -the floor. "Of course you realize that you don't get the full effect -because you actually have two primary sets of electric images going -into the brain. We never have been able to overcome the subject's own -real physical and mental sensation with a device that works outside the -skull."</p> - -<p>"But I'm sure Mr. Gaines gets the idea," said Long.</p> - -<p>"I'm sure I do," I said. The damn thing was plenty intriguing, but -somehow, despite all its good points, I wasn't really sold on it.</p> - -<p>"Perhaps you'd be interested in the kind of thing we have programmed -for our EL subscribers," said Long with a kindly smile. "If you are -someone who likes active sports, we can give you an evening of that -kind of thing. We don't program sports in the daytime or early evening -because it interferes with the regular sports consumers, but it's -nice to have later on in the evening if you like it."</p> - -<p>I nodded in what I hoped was a cold manner.</p> - -<p>"Perhaps you'd like the milieu built up around a hard-working farmer -or laborer for a daytime program. A certain amount of physical labor -which is coupled with a strong emotion of accomplishment and pride. An -excellent milieu and one of our most popular currently."</p> - -<p>"Very interesting," I said noncommitally, intrigued in spite of myself.</p> - -<p>Then it was Blik's turn. "If you are interested in the social type of -thing, we have several new milieus that fit right in with this sort -of thing. I can recall one of a formal dinner party which has strong -emotional connotations of well-being and a sense of—grandeur—yes, -grandeur in the old meaning of the word. And in this same milieu -it is possible to get the bon-vivant type of thing. You know, the -raconteur who is a real spellbinder. That has a strong emotion of -ego-fulfillment."</p> - -<hr class="chap" /> - -<div class="figcenter"> - <img src="images/illus.jpg" width="351" height="500" alt=""/> -</div> - -<hr class="chap" /> - -<p>"Very interesting," I said again, "but it doesn't quite fill the bill -as far as I'm—"</p> - -<p>"Arnie, we've been overlooking the obvious," said Long. "Mr. Gaines -is looking more for the intellectual type of Life Experience. Now, -I recall one of a sculptor which has a fine feel to it. Extremely -intellectual and yet artistically creative, if you know what I mean. -And then there's an extremely thrilling milieu dealing with a symphony -conductor in which there is an absolute physical thrill that is -audio-inspired. Just the thing for anyone who is an audiophile, I'd -say."</p> - -<p>I had to admit that it was beginning to sound more appealing all the -time and I found myself wondering just which Life Experience one would -pick first if he were to go EL.</p> - -<p>"Of course," said Blik, with a manly grin, "we have the thing we call -our 'playboy milieu' which is strictly a sensual sort of a thing. It -often appeals rather strongly to new subscribers, although I have to -warn you that it soon becomes an Experience which palls on you."</p> - -<hr class="tb" /> - -<p>He almost had me with that one, because after all I have normal male -curiosity and all that, and naturally it's always these "playboy -milieus" that you hear the most about among people who are non-EL -subscribers. Yes, for a minute or two there, I was teetering on the -brink, but my better sense did ultimately win out and I could feel the -emotion of resistance welling up inside me.</p> - -<p>"Well, actually, gentlemen, it isn't a case of not finding the right -milieu, because I'm sure you have anything that I could ever want. -It's more on philosophical grounds that I find that I hesitate to go -along with Electronic Living," I said boldly. Just saying it gave me a -tremendous lift.</p> - -<p>"Ah," said Long, looking at the ceiling and making a tent of his -fingers in front of his chest. "I always enjoy talking with a man who -has a philosophical bent. In fact," he said, unfolding the tent and -leaning close to me and lowering his voice a little, "it's the one big -pleasure I get out of this job."</p> - -<p>"I'm afraid that I have to agree with you there, Jack," said Blik, -digging his toe into the rug in a distinctly boyish manner.</p> - -<hr class="tb" /> - -<p>"Why don't you sort of fill us in on your thinking, Mr. Gaines?" urged -Long.</p> - -<p>"Well," I said, feeling warm under the collar and allowing my hand to -tremble slightly with emotion as I got into what I now realized was the -meat of my resistance to EL. "Well, let's take it from the word go. If -I sign up with you now, I'll go down to the Electronic Living Center -tomorrow or the next day and they'll take me into an operating room and -put some tiny probes into my brain, and aside from a momentary twinge -or two, I won't feel a thing. And then when it's over I'll walk out of -the room looking just the way I did before, except that I'll have a -neat little connection mounted high on the left side of my head where -it can be tastefully covered with hair when not in use.</p> - -<p>"And I'll probably come back to this apartment to find the Electronic -Living Machine installed in that corner, tastefully decorated to look -like an old-fashioned antique bookcase, or a modern bar, or whatever -I want it to look like. But whatever it looks like, there will be a -comfortable chair unobtrusively attached to the ELM and sooner or later -I'll sit down in that chair and read over the list of Life Experiences -and select one.</p> - -<p>"Then I'll sink back in the chair and the little connection on my head -will fit neatly into another little connection on the chair, because my -chair will fit only me, and it will fit me perfectly.</p> - -<p>"And then, while I drift off to EL-land, the chair will unfold around -me so that all sight and sound and almost all feeling will disappear -and I'll be like a chrysalis in a cocoon.</p> - -<p>"So for two or three or eight hours I'll stay inside the cocoon, living -another person's life. And while I'm in there, everyone will be sighing -a sigh of relief that here is another potential producer who has -finally given up the ghost and turned consumer.</p> - -<p>"Then when the tape is through, the cocoon will open and I'll wake up -tired or refreshed or satiated or somehow changed, and then I'll get -out to the food center and dial a meal or call someone up, or go out -and walk around or something."</p> - -<hr class="tb" /> - -<p>I was really getting wound up, but Long broke in on me. "Tell me a -little more," he said, "about that one idea, will you? You know, the -idea about how you will give up being a producer and will be all -consumer?"</p> - -<p>"I was just coming to that," I said hotly. "Yes, they'll probably -enroll my name on the EL subscribers roll with a big cheer, and all my -non-EL friends will hear about it and they'll raise their eyebrows, or -maybe they'll sign up too.</p> - -<p>"But the point is this. Is it right for me, a big, strong, healthy -human being with powers of perception and reasoning and a capability -for work and creativeness—is it right for me to substitute this dream -world of EL for actual real thinking, or doing, or creating? Do any of -us have the right to subvert our normal impulses for creation and for -living in this way?"</p> - -<p>"A good question," said Long with a sigh. "I'm afraid he's put it in -pretty unanswerable terms, all right. Except for one minor point, I -couldn't help but agree with everything he said, in spite of the fact -that I—well, I'm sold on EL, naturally."</p> - -<p>We sat for a while just sort of gazing around at nothing.</p> - -<p>Finally Blik spoke up. "What was that one point that you disagreed on -Jack?" he asked his partner. "I've been running Mr. Gaines' statement -over in my mind and I can't seem to find the flaw you mentioned."</p> - -<p>"Oh, it was nothing," said Long impatiently. "Just a minor point."</p> - -<p>"No, I mean it," said Blik. "I'd really like to know."</p> - -<p>"Not worth talking about. Let's pack up and not take any more of Mr. -Gaines' time."</p> - -<p>"Come on, Jack, tell me what it was," said Blik, in a rather positive -way, I thought.</p> - -<p>"Really, Arnie," said Long, firing up a little, "take it easy, will -you? We don't want to have to argue about some little point that -doesn't mean anything. Just forget it."</p> - -<p>His attitude changed quickly from irritation to downright nastiness. -Apparently, as head of the sales team, he wasn't going to take anything -from a subordinate. It kind of irritated me in turn, because he gave me -the impression that he felt as if he was too good to talk with us about -it.</p> - -<p>"All right, all right," said Blik, "the hell with it. So it was a minor -point."</p> - -<p>"Why not tell him?" I asked Long, cutting in quickly as Blik made a -move to pack up the Sim.</p> - -<hr class="tb" /> - -<p>Long turned toward me with a supercilious look that put me in the same -category as assistants who had the temerity to question the boss. Then -in an instant the mask returned and he was just as polite and smooth -as ever—but I'd seen the crack in the slickness before he changed. It -really got me where I live. That's one thing I can't stand—an assault -on the ego by a slick bum like that, who thinks he's so good.</p> - -<p>"Oh, I don't see how it can be that small a point," I said. "Especially -if you thought of it." I said the last part as insultingly as I knew -how, and I saw the color rise in his face.</p> - -<p>"Yes, speak up," said Blik, siding with me. "He's got a right to know."</p> - -<p>"All right," said Long with some asperity that even the professional -mask couldn't hide, "but I warn you that it's strictly a minor point."</p> - -<p>"So it's a minor," said Blik. "Tell us."</p> - -<p>"The point is," said Long, after a short pause to collect his -thoughts, "that EL fills a need for some people. You see, with the -big upsurge in automation years ago, it got harder and harder for a -production-oriented economy to survive. Jobs got fewer and easier. -People were thrown out of work. During the early years of automation, -there was a lot of population displacement because of a lack of jobs, -and this made for a lot of economic juggling which really didn't help -matters.</p> - -<p>"It wasn't until some ten years ago that people finally came to the -conclusion that production was outstripping the need for labor and -that, in fact, production was beginning to become a burden on the -economy. And so they turned things around a bit. Instead of giving -rewards and subsidies to the production end of the economy, they began -giving it to the consuming end. That was really the only way out of the -hole.</p> - -<p>"But it was soon found that people are not merely organisms geared -to consume. At first it was grand and glorious, but after a bit the -urge to create, to work, to think began to assert itself strongly, and -that's where EL came along. EL was developed to give unsatisfied people -satisfactions that they couldn't get anywhere else. They couldn't be -allowed to produce because that was what was wrecking things. So they -had to be provided with a synthetic 'production-fulfillment.'</p> - -<p>"Today these producer-minded people can get any sort of satisfaction -they need from EL, and it keeps them from wandering around trying to -produce something that would just be a hindrance. After all, what we -need is consumership, not production.</p> - -<p>"But that's a relatively minor point, as I said earlier," Long -concluded looking at me with a superior air. "It's such a minor point, -it won't even bear discussion."</p> - -<hr class="tb" /> - -<p>His manner, underneath the slick facade, implied that he wouldn't -deign to discuss it with two peasants like Blik and me under any -circumstances.</p> - -<p>"Just a minute," I said. "It's <i>not</i> a minor point at all. It seems to -me that you've hit the core of the problem."</p> - -<p>"A minor point," insisted Long, his eyes blazing, although his face -retained the mask of the smiling salesman.</p> - -<p>"Perhaps I didn't make myself clear," I said. "Have you ever stopped -to think that if you take EL into the larger picture, it does serve a -purpose, and perhaps we are all here for a different reason than I had -originally discussed? Maybe the thing to be is a super-consumer—maybe -definitive consumership is the most vital thing in our life, not the -production of things."</p> - -<p>"Well, that's an idea, sure enough," said Blik suddenly. He had been -silent during the flare-up between Long and me. "But I can't help -but think," he continued, "that your original argument was a little -tighter. The old virtues do have a place, don't they?"</p> - -<p>You see how slick, how well-trained, how cunning they were? When Blik -opened his mouth, the bubble burst, and I knew that they had neatly -switched me around to where I was arguing against myself. Up until the -instant Blik started talking, I was actually selling myself on EL, and -the truth was that I had almost completed the job by that time. If he -had remained silent, I probably would have signed the contract—I think -I would have fought to sign it.</p> - -<p>I felt an emotion of strength and power then. A top EL team had given -me the works and I had seen through them. They still didn't know they -had lost, but they would—just as soon as I opened my mouth to speak. -The emotion of victory is sweeter than almost anything else, and all -the sweeter for having skirted defeat.</p> - -<p>"You know, Arnie," I said, "I agree with you. The old virtues are best. -I think EL is a living hell."</p> - -<p>It was a sight to see, believe me. Their slick, slick faces folded like -paper houses in a hurricane. Blik's hands were shaking as he bent over -and started packing up the Sim without another word. You have to be -good to know that fast that you have lost irrevocably.</p> - -<p>They got up then and scooped their hats up from the floor and put them -on. The gracious, gentlemanly conduct was a thing of the past.</p> - -<p>"Tell me," said Long, his hand on the door, the edge of the EL contract -peeking untidily out of his expensive briefcase, "where did we make our -mistake?"</p> - -<p>I laughed a good loud whoop. It felt good. "It was when Arnie here -switched sides."</p> - -<p>"Stupid fool," said Long, looking as though he wanted to slam the -square box containing the Sim over Blik's head.</p> - -<p>"Sorry, old man," Blik said, coloring a deep red. "I'll try to make it -up next time."</p> - -<p>"Not with me, you won't," said Long. "Technician!"</p> - -<p>They opened the door and went out. I jigged with glee as I looked out -the window and watched them cross the court. Long was walking along in -a high dudgeon, his briefcase swinging angrily with every step. Blik -was trotting along to one side and behind him, his shoulders slumped, -defeat written all over his form and walk.</p> - -<hr class="tb" /> - -<p>I looked around as the wall swung open and Rommy walked in with his -hand outstretched.</p> - -<p>"Congratulations!" he said, beaming widely. "It was perfect! My God, -it's a delight for a director to work with a real group of competent -actors. All three of you were perfect!"</p> - -<p>"Thanks," I said. "I hope I was as good as you think when we play the -tape back." I felt along the base of my skull where the transmitter -hung encased in Natur-flesh and covered with fake hair. I could hardly -believe it was there, it felt so natural.</p> - -<p>Rommy looked out the window. Long and Blik were walking back through -the gate, talking and waving their arms the way people do when they're -excited about doing a good job.</p> - -<p>"There's a pair of sweethearts," said Rommy. "Real actors, those boys. -I checked out the transmission right up to the last minute and they -really gave out—you couldn't find a quiver of disbelief or strain. -They <i>felt</i> it."</p> - -<p>"So did I," I said, sitting down and putting my feet up on a low table -on the set. "Tell me, Rommy, what in hell is EL going to use these -tapes for, anyway? It seems to me it would be sort of dangerous to put -all this on tape."</p> - -<p>"We couldn't tell you before because it might have spoiled your -reactions, but we have a lot of EL subscribers who are down deep -opposed to EL, and this tape will be sort of a catharsis for them. -It'll give them a real jolt."</p> - -<p>"Oh, producer types who are struggling to become consumer types," I -said. "They'll experience the role I just got through playing, and it -will make them feel they didn't sign the contract, huh?"</p> - -<p>"There's more to it than that," said Rommy. "There are some people who -just like to experience an extremely strong sales-resistant emotion, -mostly because they're pushovers. We wouldn't make a tape like this -just for the anti-EL jerks. It's too expensive."</p> - -<p>"Tell me," I said, "what are you using Long and Blik for? I thought I -detected transmitters on them, too."</p> - -<p>"Just the opposite from what you were doing. Some people like to -experience a setback or even a complete failure now and then. Sort of -an opposite to the 'high' tapes. Lord knows we got hundreds of 'high' -tapes, but not many low ones, so we're starting to build a library of -them now. A lot of subscribers are getting tired of winning all the -time and they'd like to experience a defeat or two once in a while just -for the contrast."</p> - -<p>Long and Blik came in the door without knocking.</p> - -<p>Rommy was on his feet in an instant. "Boys," he shouted, "you were -great! I checked the tapes and nobody could be lower than you guys -walking out across that court. It was sensational. Probably the best -thing that's ever been done here at EL Studios!"</p> - - - - - - - -<pre> - - - - - -End of the Project Gutenberg EBook of Sales Talk, by Con Blomberg - -*** END OF THIS PROJECT GUTENBERG EBOOK SALES TALK *** - -***** This file should be named 51616-h.htm or 51616-h.zip ***** -This and all associated files of various formats will be found in: - http://www.gutenberg.org/5/1/6/1/51616/ - -Produced by Greg Weeks, Mary Meehan and the Online -Distributed Proofreading Team at http://www.pgdp.net - -Updated editions will replace the previous one--the old editions will -be renamed. - -Creating the works from print editions not protected by U.S. copyright -law means that no one owns a United States copyright in these works, -so the Foundation (and you!) can copy and distribute it in the United -States without permission and without paying copyright -royalties. 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You may copy it, give it away or re-use it under the terms of -the Project Gutenberg License included with this eBook or online at -www.gutenberg.org. If you are not located in the United States, you'll have -to check the laws of the country where you are located before using this ebook. - -Title: Sales Talk - -Author: Con Blomberg - -Release Date: April 1, 2016 [EBook #51616] - -Language: English - -Character set encoding: ASCII - -*** START OF THIS PROJECT GUTENBERG EBOOK SALES TALK *** - - - - -Produced by Greg Weeks, Mary Meehan and the Online -Distributed Proofreading Team at http://www.pgdp.net - - - - - - - - - - Sales Talk - - BY CON BLOMBERG - - Illustrated by MORROW - - [Transcriber's Note: This etext was produced from - Galaxy Science Fiction December 1959. - Extensive research did not uncover any evidence that - the U.S. copyright on this publication was renewed.] - - - - - To live different and exciting lives, all I had - to do was sign here--and give up my own life! - - -Looking out the window, I saw them crossing the court toward the -building--two of them. One, the taller with yellow hair, was carrying a -flat, expensive briefcase, and the other, of course, was carrying the -large square box that contained the Sim. - -The buzzer sounded, announcing them at the door, and I opened it with -mixed feelings. I wasn't sure myself how I would act and--well, you -hear so many stories about EL, and this was really my first contact -with them. - -They were standing out in front, looking just like a couple of -door-to-door salesmen. And that's just what they were, even if they -were called Electro Medical Consultants. Just a fancy name for salesmen. - -They were very neat in appearance, just as good salesmen should be. -Their hats looked new and so did their shoes. - -"Ah, Mr. Gaines," said the yellow-haired one, sticking out his neatly -manicured but definitely masculine hand, "I'm very happy to meet you, -sir." His grin could only be described as sincerely boyish. - -"Come in," I said, feeling like smiling back, so effectively pleasant -were their grins. "Come in and sit down, won't you?" - -So they came in, doffing their hats, and sat down in two chairs that I -ordinarily didn't use. They seemed to know instinctively which was _my_ -favorite chair. Oh, they were smooth! - -"Now, Mr. Gaines," said the light-haired man, "perhaps I should start -off with a little introduction all around and a short explanation of -what Electronic Living can mean to you." - -No one had mentioned EL up to that point, yet they knew without a doubt -that I had correctly identified them. Talk about confidence--it was -like a physical force in the room. - -"I'm Jake Long and this is Arnie Blik," said the light-haired one, -rising and gripping my hand with a warm, dry, just right handshake. - -"Pleased to meet you," said Blik, gripping my hand in turn with an -identical warm, dry, just right handshake. - -"I'm going to ask you for a bit of your time," said Long, "and -I certainly hope you can grant us a few minutes without too much -inconvenience." - - * * * * * - -I murmured something about having plenty of time. That was a laugh, and -he and I both knew it. I had so little to do, I almost welcomed them -just for sheer entertainment value. - -"Well, that's fine," said Long, "but rest assured we aren't going to -try to waste any of your time. We intend to make it short and sweet, as -they say." He did such a good job of keeping up the fiction of me being -a busy man that I almost believed it myself. - -"You probably know more about Electronic Living than I do," he said, -and I felt for an instant that I did, "but we'll go over it anyway just -so you understand me a little better. You'll remember back in 1958-1959 -there was a lot of work done--or I should say a beginning made--in -developing an electronic eye for people who had lost their eyesight. -This was a start of Electronic Living in its crudest form. These early -pioneers, using what little knowledge was available of the brain -then, were actually able to insert a probe in the brain and enable -the blind person to 'see' light. At first it was just the difference -between light and dark, but after a while they did develop a kind of -vision--and then finally, after much work, the system grew into actual -electronic vision. - -"This was, as I said, the start of Electronic Living because it -advanced the basic premise that the brain can utilize outside -electrical impulses for its own purposes. And of course it wasn't long -before some experimenters had rigged up a human television receiver. -What they did was set up a series of brain probes which were directly -connected to a small television receiving apparatus, and the subject -could then 'see' the broadcast image without the use of his eyes. - -"Since this rough beginning, we at EL have done a lot of work, and we -are now able to reproduce every sort of physical sensation known to man -through electronic brain connections. - -"And recently, as a further refinement, we have been able to capture -internal brain voltages and use them to reproduce thoughtlike -sensations. Unfortunately, these are still in the realm of strong -emotions and not true thoughts, but they are extremely effective. - -"Now, it is this combination of physical sensation voltages and -internal brain voltages, when fed into your brain from a simple tape -like this, that produces what we call Electronic Living." - -With that he pulled a piece of tape out of his pocket as if producing -an elephant from a thimble. - - * * * * * - -Arnie Blik hadn't said a word up to this point. He had hung on every -word his partner uttered as though it were all new to him. Now he took -up the song. - -"May I ask if you've ever experienced Electric Living?" he asked. - -"No," I said. I really had once or twice, but I figured it was none of -his business. - -"Ah. Well, if you have no objection, I'd like to use this Simulator -here for a few minutes and give you a bare idea of what's going on in -Electronic Living today." - -"Sure," I said. "Go right ahead." - -Blik opened up the Sim and fished out a hat that was shaped much like a -medieval knight's helmet, except that it had a couple of big fat wires -connected to it at the back. - -"Just a moment while I tune it in," Blik said, lowering the helmet part -way over his head. He closed his eyes and began fiddling with a series -of small knots and buttons which were mounted inside the case. Finally -he took it off his head and approached me, carrying this ridiculous -helmet like it was a crown on a velvet pillow. - -"You will be experiencing a basketball player," he said, and plopped it -down over my head. - -When the helmet came down, there was a momentary blank period, -and then suddenly I was a basketball player who was playing a fast -professional game. I was good, or should say he was? He felt exultation -because his team was ahead and he'd put them there with a difficult -shot. I could feel the pounding of his heart and the strain of his -chest as he gulped in huge quantities of air. His eyes ranged around -the court, following his teammates and opponents. - -It was something, all right, but not everything, because on top of the -sensations and emotions of the basketball player, I was getting another -series of feelings and emotion which were my own. - -Superimposed on the other players on the court was the image of my -own living room with the two men watching me. Over the smell of sweat -of the basketball players came the odor of my apartment. Above the -sensation of running, jumping and colliding with other players was the -sensation of sitting in my favorite chair with a weight on my head. - -In short, I was two people at one time. - -Even the emotions of the basketball player--joy at making a basket, -a flare of rage at a rough opponent, and the surge of hope that a -teammate would come through--were clouded over with my own emotions of -not completely accepting as right the whole concept of EL, coupled -with the feeling that I didn't want to show any reaction in front of -the EL men. - -After a short time, Blik removed the Sim, and the basketball player's -Life Experience faded away. The two EL men looked at me expectantly. - -"Hmmm," I said, forcing myself to appear neutral. They did not seem to -be disappointed by my reaction or lack of it. - - * * * * * - -"Quite an experience, wasn't it?" said Blik, putting the Sim down on -the floor. "Of course you realize that you don't get the full effect -because you actually have two primary sets of electric images going -into the brain. We never have been able to overcome the subject's own -real physical and mental sensation with a device that works outside the -skull." - -"But I'm sure Mr. Gaines gets the idea," said Long. - -"I'm sure I do," I said. The damn thing was plenty intriguing, but -somehow, despite all its good points, I wasn't really sold on it. - -"Perhaps you'd be interested in the kind of thing we have programmed -for our EL subscribers," said Long with a kindly smile. "If you are -someone who likes active sports, we can give you an evening of that -kind of thing. We don't program sports in the daytime or early evening -because it interferes with the regular sports consumers, but it's -nice to have later on in the evening if you like it." - -I nodded in what I hoped was a cold manner. - -"Perhaps you'd like the milieu built up around a hard-working farmer -or laborer for a daytime program. A certain amount of physical labor -which is coupled with a strong emotion of accomplishment and pride. An -excellent milieu and one of our most popular currently." - -"Very interesting," I said noncommitally, intrigued in spite of myself. - -Then it was Blik's turn. "If you are interested in the social type of -thing, we have several new milieus that fit right in with this sort -of thing. I can recall one of a formal dinner party which has strong -emotional connotations of well-being and a sense of--grandeur--yes, -grandeur in the old meaning of the word. And in this same milieu -it is possible to get the bon-vivant type of thing. You know, the -raconteur who is a real spellbinder. That has a strong emotion of -ego-fulfillment." - -"Very interesting," I said again, "but it doesn't quite fill the bill -as far as I'm--" - -"Arnie, we've been overlooking the obvious," said Long. "Mr. Gaines -is looking more for the intellectual type of Life Experience. Now, -I recall one of a sculptor which has a fine feel to it. Extremely -intellectual and yet artistically creative, if you know what I mean. -And then there's an extremely thrilling milieu dealing with a symphony -conductor in which there is an absolute physical thrill that is -audio-inspired. Just the thing for anyone who is an audiophile, I'd -say." - -I had to admit that it was beginning to sound more appealing all the -time and I found myself wondering just which Life Experience one would -pick first if he were to go EL. - -"Of course," said Blik, with a manly grin, "we have the thing we call -our 'playboy milieu' which is strictly a sensual sort of a thing. It -often appeals rather strongly to new subscribers, although I have to -warn you that it soon becomes an Experience which palls on you." - - * * * * * - -He almost had me with that one, because after all I have normal male -curiosity and all that, and naturally it's always these "playboy -milieus" that you hear the most about among people who are non-EL -subscribers. Yes, for a minute or two there, I was teetering on the -brink, but my better sense did ultimately win out and I could feel the -emotion of resistance welling up inside me. - -"Well, actually, gentlemen, it isn't a case of not finding the right -milieu, because I'm sure you have anything that I could ever want. -It's more on philosophical grounds that I find that I hesitate to go -along with Electronic Living," I said boldly. Just saying it gave me a -tremendous lift. - -"Ah," said Long, looking at the ceiling and making a tent of his -fingers in front of his chest. "I always enjoy talking with a man who -has a philosophical bent. In fact," he said, unfolding the tent and -leaning close to me and lowering his voice a little, "it's the one big -pleasure I get out of this job." - -"I'm afraid that I have to agree with you there, Jack," said Blik, -digging his toe into the rug in a distinctly boyish manner. - - * * * * * - -"Why don't you sort of fill us in on your thinking, Mr. Gaines?" urged -Long. - -"Well," I said, feeling warm under the collar and allowing my hand to -tremble slightly with emotion as I got into what I now realized was the -meat of my resistance to EL. "Well, let's take it from the word go. If -I sign up with you now, I'll go down to the Electronic Living Center -tomorrow or the next day and they'll take me into an operating room and -put some tiny probes into my brain, and aside from a momentary twinge -or two, I won't feel a thing. And then when it's over I'll walk out of -the room looking just the way I did before, except that I'll have a -neat little connection mounted high on the left side of my head where -it can be tastefully covered with hair when not in use. - -"And I'll probably come back to this apartment to find the Electronic -Living Machine installed in that corner, tastefully decorated to look -like an old-fashioned antique bookcase, or a modern bar, or whatever -I want it to look like. But whatever it looks like, there will be a -comfortable chair unobtrusively attached to the ELM and sooner or later -I'll sit down in that chair and read over the list of Life Experiences -and select one. - -"Then I'll sink back in the chair and the little connection on my head -will fit neatly into another little connection on the chair, because my -chair will fit only me, and it will fit me perfectly. - -"And then, while I drift off to EL-land, the chair will unfold around -me so that all sight and sound and almost all feeling will disappear -and I'll be like a chrysalis in a cocoon. - -"So for two or three or eight hours I'll stay inside the cocoon, living -another person's life. And while I'm in there, everyone will be sighing -a sigh of relief that here is another potential producer who has -finally given up the ghost and turned consumer. - -"Then when the tape is through, the cocoon will open and I'll wake up -tired or refreshed or satiated or somehow changed, and then I'll get -out to the food center and dial a meal or call someone up, or go out -and walk around or something." - - * * * * * - -I was really getting wound up, but Long broke in on me. "Tell me a -little more," he said, "about that one idea, will you? You know, the -idea about how you will give up being a producer and will be all -consumer?" - -"I was just coming to that," I said hotly. "Yes, they'll probably -enroll my name on the EL subscribers roll with a big cheer, and all my -non-EL friends will hear about it and they'll raise their eyebrows, or -maybe they'll sign up too. - -"But the point is this. Is it right for me, a big, strong, healthy -human being with powers of perception and reasoning and a capability -for work and creativeness--is it right for me to substitute this dream -world of EL for actual real thinking, or doing, or creating? Do any of -us have the right to subvert our normal impulses for creation and for -living in this way?" - -"A good question," said Long with a sigh. "I'm afraid he's put it in -pretty unanswerable terms, all right. Except for one minor point, I -couldn't help but agree with everything he said, in spite of the fact -that I--well, I'm sold on EL, naturally." - -We sat for a while just sort of gazing around at nothing. - -Finally Blik spoke up. "What was that one point that you disagreed on -Jack?" he asked his partner. "I've been running Mr. Gaines' statement -over in my mind and I can't seem to find the flaw you mentioned." - -"Oh, it was nothing," said Long impatiently. "Just a minor point." - -"No, I mean it," said Blik. "I'd really like to know." - -"Not worth talking about. Let's pack up and not take any more of Mr. -Gaines' time." - -"Come on, Jack, tell me what it was," said Blik, in a rather positive -way, I thought. - -"Really, Arnie," said Long, firing up a little, "take it easy, will -you? We don't want to have to argue about some little point that -doesn't mean anything. Just forget it." - -His attitude changed quickly from irritation to downright nastiness. -Apparently, as head of the sales team, he wasn't going to take anything -from a subordinate. It kind of irritated me in turn, because he gave me -the impression that he felt as if he was too good to talk with us about -it. - -"All right, all right," said Blik, "the hell with it. So it was a minor -point." - -"Why not tell him?" I asked Long, cutting in quickly as Blik made a -move to pack up the Sim. - - * * * * * - -Long turned toward me with a supercilious look that put me in the same -category as assistants who had the temerity to question the boss. Then -in an instant the mask returned and he was just as polite and smooth -as ever--but I'd seen the crack in the slickness before he changed. It -really got me where I live. That's one thing I can't stand--an assault -on the ego by a slick bum like that, who thinks he's so good. - -"Oh, I don't see how it can be that small a point," I said. "Especially -if you thought of it." I said the last part as insultingly as I knew -how, and I saw the color rise in his face. - -"Yes, speak up," said Blik, siding with me. "He's got a right to know." - -"All right," said Long with some asperity that even the professional -mask couldn't hide, "but I warn you that it's strictly a minor point." - -"So it's a minor," said Blik. "Tell us." - -"The point is," said Long, after a short pause to collect his -thoughts, "that EL fills a need for some people. You see, with the -big upsurge in automation years ago, it got harder and harder for a -production-oriented economy to survive. Jobs got fewer and easier. -People were thrown out of work. During the early years of automation, -there was a lot of population displacement because of a lack of jobs, -and this made for a lot of economic juggling which really didn't help -matters. - -"It wasn't until some ten years ago that people finally came to the -conclusion that production was outstripping the need for labor and -that, in fact, production was beginning to become a burden on the -economy. And so they turned things around a bit. Instead of giving -rewards and subsidies to the production end of the economy, they began -giving it to the consuming end. That was really the only way out of the -hole. - -"But it was soon found that people are not merely organisms geared -to consume. At first it was grand and glorious, but after a bit the -urge to create, to work, to think began to assert itself strongly, and -that's where EL came along. EL was developed to give unsatisfied people -satisfactions that they couldn't get anywhere else. They couldn't be -allowed to produce because that was what was wrecking things. So they -had to be provided with a synthetic 'production-fulfillment.' - -"Today these producer-minded people can get any sort of satisfaction -they need from EL, and it keeps them from wandering around trying to -produce something that would just be a hindrance. After all, what we -need is consumership, not production. - -"But that's a relatively minor point, as I said earlier," Long -concluded looking at me with a superior air. "It's such a minor point, -it won't even bear discussion." - - * * * * * - -His manner, underneath the slick facade, implied that he wouldn't -deign to discuss it with two peasants like Blik and me under any -circumstances. - -"Just a minute," I said. "It's _not_ a minor point at all. It seems to -me that you've hit the core of the problem." - -"A minor point," insisted Long, his eyes blazing, although his face -retained the mask of the smiling salesman. - -"Perhaps I didn't make myself clear," I said. "Have you ever stopped -to think that if you take EL into the larger picture, it does serve a -purpose, and perhaps we are all here for a different reason than I had -originally discussed? Maybe the thing to be is a super-consumer--maybe -definitive consumership is the most vital thing in our life, not the -production of things." - -"Well, that's an idea, sure enough," said Blik suddenly. He had been -silent during the flare-up between Long and me. "But I can't help -but think," he continued, "that your original argument was a little -tighter. The old virtues do have a place, don't they?" - -You see how slick, how well-trained, how cunning they were? When Blik -opened his mouth, the bubble burst, and I knew that they had neatly -switched me around to where I was arguing against myself. Up until the -instant Blik started talking, I was actually selling myself on EL, and -the truth was that I had almost completed the job by that time. If he -had remained silent, I probably would have signed the contract--I think -I would have fought to sign it. - -I felt an emotion of strength and power then. A top EL team had given -me the works and I had seen through them. They still didn't know they -had lost, but they would--just as soon as I opened my mouth to speak. -The emotion of victory is sweeter than almost anything else, and all -the sweeter for having skirted defeat. - -"You know, Arnie," I said, "I agree with you. The old virtues are best. -I think EL is a living hell." - -It was a sight to see, believe me. Their slick, slick faces folded like -paper houses in a hurricane. Blik's hands were shaking as he bent over -and started packing up the Sim without another word. You have to be -good to know that fast that you have lost irrevocably. - -They got up then and scooped their hats up from the floor and put them -on. The gracious, gentlemanly conduct was a thing of the past. - -"Tell me," said Long, his hand on the door, the edge of the EL contract -peeking untidily out of his expensive briefcase, "where did we make our -mistake?" - -I laughed a good loud whoop. It felt good. "It was when Arnie here -switched sides." - -"Stupid fool," said Long, looking as though he wanted to slam the -square box containing the Sim over Blik's head. - -"Sorry, old man," Blik said, coloring a deep red. "I'll try to make it -up next time." - -"Not with me, you won't," said Long. "Technician!" - -They opened the door and went out. I jigged with glee as I looked out -the window and watched them cross the court. Long was walking along in -a high dudgeon, his briefcase swinging angrily with every step. Blik -was trotting along to one side and behind him, his shoulders slumped, -defeat written all over his form and walk. - - * * * * * - -I looked around as the wall swung open and Rommy walked in with his -hand outstretched. - -"Congratulations!" he said, beaming widely. "It was perfect! My God, -it's a delight for a director to work with a real group of competent -actors. All three of you were perfect!" - -"Thanks," I said. "I hope I was as good as you think when we play the -tape back." I felt along the base of my skull where the transmitter -hung encased in Natur-flesh and covered with fake hair. I could hardly -believe it was there, it felt so natural. - -Rommy looked out the window. Long and Blik were walking back through -the gate, talking and waving their arms the way people do when they're -excited about doing a good job. - -"There's a pair of sweethearts," said Rommy. "Real actors, those boys. -I checked out the transmission right up to the last minute and they -really gave out--you couldn't find a quiver of disbelief or strain. -They _felt_ it." - -"So did I," I said, sitting down and putting my feet up on a low table -on the set. "Tell me, Rommy, what in hell is EL going to use these -tapes for, anyway? It seems to me it would be sort of dangerous to put -all this on tape." - -"We couldn't tell you before because it might have spoiled your -reactions, but we have a lot of EL subscribers who are down deep -opposed to EL, and this tape will be sort of a catharsis for them. -It'll give them a real jolt." - -"Oh, producer types who are struggling to become consumer types," I -said. "They'll experience the role I just got through playing, and it -will make them feel they didn't sign the contract, huh?" - -"There's more to it than that," said Rommy. "There are some people who -just like to experience an extremely strong sales-resistant emotion, -mostly because they're pushovers. We wouldn't make a tape like this -just for the anti-EL jerks. It's too expensive." - -"Tell me," I said, "what are you using Long and Blik for? I thought I -detected transmitters on them, too." - -"Just the opposite from what you were doing. Some people like to -experience a setback or even a complete failure now and then. Sort of -an opposite to the 'high' tapes. Lord knows we got hundreds of 'high' -tapes, but not many low ones, so we're starting to build a library of -them now. A lot of subscribers are getting tired of winning all the -time and they'd like to experience a defeat or two once in a while just -for the contrast." - -Long and Blik came in the door without knocking. - -Rommy was on his feet in an instant. "Boys," he shouted, "you were -great! I checked the tapes and nobody could be lower than you guys -walking out across that court. It was sensational. Probably the best -thing that's ever been done here at EL Studios!" - - - - - -End of the Project Gutenberg EBook of Sales Talk, by Con Blomberg - -*** END OF THIS PROJECT GUTENBERG EBOOK SALES TALK *** - -***** This file should be named 51616.txt or 51616.zip ***** -This and all associated files of various formats will be found in: - http://www.gutenberg.org/5/1/6/1/51616/ - -Produced by Greg Weeks, Mary Meehan and the Online -Distributed Proofreading Team at http://www.pgdp.net - -Updated editions will replace the previous one--the old editions will -be renamed. - -Creating the works from print editions not protected by U.S. copyright -law means that no one owns a United States copyright in these works, -so the Foundation (and you!) can copy and distribute it in the United -States without permission and without paying copyright -royalties. 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