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+Project Gutenberg's Morals in Trade and Commerce, by Frank B. Anderson
+
+This eBook is for the use of anyone anywhere at no cost and with
+almost no restrictions whatsoever. You may copy it, give it away or
+re-use it under the terms of the Project Gutenberg License included
+with this eBook or online at www.gutenberg.org
+
+
+Title: Morals in Trade and Commerce
+
+Author: Frank B. Anderson
+
+Release Date: June 30, 2009 [EBook #29276]
+
+Language: English
+
+Character set encoding: ASCII
+
+*** START OF THIS PROJECT GUTENBERG EBOOK MORALS IN TRADE AND COMMERCE ***
+
+
+
+
+Produced by adhere and the Online Distributed Proofreading
+Team at https://www.pgdp.net (This file was produced from
+images generously made available by The Internet
+Archive/American Libraries.)
+
+
+
+
+
+
+
+
+
+MORALS IN TRADE AND COMMERCE
+
+
+A LECTURE BY
+FRANK B. ANDERSON
+
+President of
+The Bank of California
+National Association
+
+
+DELIVERED BEFORE THE STUDENTS OF
+THE UNIVERSITY OF CALIFORNIA
+BERKELEY
+February 15th, 1911
+
+
+Under the "Barbara Weinstock" Foundation
+
+
+
+
+MORALS IN TRADE AND COMMERCE
+
+
+The most beautiful thing about youth is its power and eagerness to make
+ideals, and he is unfortunate who goes out into the world without some
+picture of services to be rendered, or of a goal to be attained. There
+are very few of us who, at some time or another, have not cherished
+these ideals, perhaps secretly and half ashamed as though to us alone
+had come an inspiration of a career that should touch the pulses of
+the world and leave it better than we found it. And in the making of
+youthful ideals we have changed very little with the passage of the
+centuries. The character of the ideals has changed with changing needs,
+but not we ourselves. Our young men still see visions; they still fill
+the future with conflict and with struggle and prospectively live out
+their lives with the crown of achievement in the distance. It is well
+that it should be so. The ideals of our youth are the motive-power of
+our lives, and even those of us who have lived far into the eras of
+disappointment would not willingly wipe from our memories even the most
+extravagant day dreams from which we drew energy and hope and fortitude
+and self-reliance.
+
+If ideals have such a power over our lives, if they energize and direct
+our first entry into the world of affairs--as unquestionably they
+do--they must be counted among the real forces of the day and as such
+they are as much a matter for our scrutiny and control as educational
+development or physical perfection. Not, perhaps, in the same way, for
+our ideals belong to that private domain wherein we rightly resent
+either dictation or authority from the outside. But we can apply both
+dictation and authority for ourselves. With a firm determination to be
+upon the right side of the great issues of the day, to uphold honor and
+justice in public affairs, to uproot the tares and to sow the wheat in
+the domain of national business, we can apply our whole mental strength
+to a proper determination of those issues, to a correct distribution of
+praise and blame, to a careful adjustment of the means to the end and
+to a precise appreciation of the facts. We can satisfy ourselves that we
+have heard both sides and that enthusiasm has not deadened our ears to
+all appeals but the most noisy. We can see to it that our attitude is
+the judicial one and that our minds are so fixed upon the truth and upon
+the whole truth that there is no room for prejudice or for passion. All
+these things can be reared as a superstructure upon the groundwork of
+lofty ideals, for just as there can be no progress without ideals so
+there can come nothing but calamity from ideals that are not guided by
+reflection and by knowledge.
+
+Never before has it been so hard to know the facts as it is to-day.
+If we must give credit to the press for the diffusion of knowledge
+so also must we recognize its equal power to diffuse prejudice and
+bias. The newspaper and the magazine of to-day are vast and intricate
+machines that supply the great majority of us with practically all the
+data upon which we base our judgments. The public mind and the popular
+press act and react upon one another, the press setting its sails to
+catch every wind of public interest and the public upon its part
+demanding to be supplied with all those departments of news to which
+at the moment it is specially attracted. Commercialism and competition
+have barred a large part of the press from its rightful office as leader
+and molder of opinion and have reduced it to the position of a clamorous
+applicant for public favor. The press, like everything else, is ruled
+by majorities, and in order to live it must cater to the weaknesses of
+popular majorities, it must reflect their prejudices, it must sustain
+their ill-formed judgments, and it must so sift and winnow the news of
+the day that the whims and the passions of the day shall be sustained.
+There are some newspapers and magazines that are honorably willing to
+represent only ripe thought and unbiased judgments, but they are not in
+the majority.
+
+What verdict would the historian of the future pass upon the
+civilization of to-day if he were restricted to the files of our
+newspapers for his material. It must be confessed that we of to-day, in
+the hurry and tension of modern life, are hardly in a better position.
+Whatever we may suppose to be our attitude toward the press, with
+whatever scorn we may regard its baser features, it has an effect upon
+our minds far greater than we suppose. It is the steady drip of the
+water upon the stone that wears it away. It is the steady presentation
+of one aspect of human life, and that the lowest, that slowly jaundices
+our view and that produces either a rank pessimism or else an
+indignation against evil so strong as to efface judgment and to paralyze
+reason. Day after day we see human nature presented in its worst aspects
+and only in its worst aspects. We see fraud, cupidity, tyranny, and
+violence paraded before us as being almost the only activities worth
+reporting. Dishonesty is offered to us as the prevailing rule of life,
+and we are asked to believe that the spirit of commercial oppression has
+allied itself with the machinery of government for the oppression of a
+nation. It is a dreary picture, a picture that, if faithfully drawn,
+would justify almost any remedial measures within human power, a picture
+that by the skill of its presentation arrests attention and almost
+compels belief.
+
+That we so seldom compare the picture with the original is one of the
+anomalies of modern life. And yet the original is before us and around
+us all the time, inviting us to notice that it is only the exceptional
+that is reproduced with attractive skill and that it is only the
+abnormal that is emphasized with adroit arrangements of line and color.
+Day after day we read of the sensational divorce cases, but there is
+not one line of the tens of thousands of happy marriages upon which no
+cloud of discord ever falls. Day after day we read of the scandals of
+municipal government, but how often do we remember the great army of
+municipal officials who do their whole duty devotedly, courageously,
+unselfishly? Day after day we hear of corporation tyranny, corporation
+lawlessness, or corporation greed, but what recognition do we give to
+corporations that obey the laws, whose operations are above censure and
+who add immeasurably to the wealth of the country and to the prosperity
+of every citizen in it? With this constant presentation of depravity,
+this incessant harping upon the one string of human dishonesty, what
+wonder that our visions should be distorted or that we should exclude
+from our horizon almost everything but the sinister features of modern
+life. What wonder that the young men and women should look at the career
+before them through an all-pervading fog of suspicion or that the days
+ahead of them should seem to be filled with the struggle against a
+universal dishonesty.
+
+It is from such illusions as this that we must free our ideals if we
+would do effective work for the world and for ourselves. There are real
+enemies enough without erecting imaginary windmills to tilt against.
+Frauds, depravities, tragedies surely await us, now as ever, but
+we shall be doubly armed against them if we look upon them as the
+exceptions and not the rule and if we draw strength from the great
+background of human virtue and honesty. And there is such a background,
+unchanging, resistant, resolute, even though the limelight of publicity
+be persistently directed upon the few sinister figures on the front of
+the stage. We cannot afford to lose our faith in human nature, we cannot
+afford to shut out the greater and the best part of life or to gaze so
+persistently upon the abnormal that we can no longer see the normal
+and the ordinary. Let us cultivate our sense of ethical values and of
+ethical perspective rather than to crouch behind a shrub until it looks
+like a forest.
+
+We are indebted to our commercialized newspapers and magazines for our
+distorted views of human life and for the cynicism that it is the
+momentary fashion to affect, but that is always disfiguring to the mind
+that harbors it. Certainly we can get no such views and no such cynicism
+from our own experience or from personal knowledge of the men and women
+who surround us. Honesty is a more familiar sight than dishonesty. All
+the common and familiar processes of our daily life are based upon an
+expectation of honesty, and if you will stop to consider for a moment
+you will see that those processes could not go on without that
+expectation. And how seldom is it falsified. Sometimes of course there
+comes the jar of disappointment, but the fact that there is a jar shows
+that it is the exception and not the rule. However much we may talk of
+guarantees and safeguards and securities, however much we may talk of a
+business method or instinct that takes nothing for granted, it remains
+a self-evident fact that we must take human honesty for granted, that
+we must assume that the man with whom we do business intends to do
+it rightly and honorably, that he is actuated by a settled principle
+of fair conduct that will work automatically, and that without this
+automatically working standard of behavior all our guarantees and
+safeguards and securities would really have very little value. It is the
+universal expectation of fair dealing that makes business possible and,
+in fact, it is this universal expectation of good behavior that makes
+its breach sufficiently novel to be reported in the newspapers. If fraud
+and chicanery and violence were the order of the day, they would have no
+value as news. After twenty-nine years of dealing with human nature in
+a business where it is seen at its extremes--at its best and at its
+worst--I believe that the great majority of men and women in business
+are honest and I am certain that if this were not so, it would be
+impossible to carry on business. Take the statistics of the credit
+insurance business, a business that may be said to be based upon an
+assumption of human honesty; examine the statistics of the losses made
+in business and you will find that these are but a small fraction of the
+total amount involved and even this small proportion is chiefly due to
+errors of judgment or to causes in which dishonesty plays no part. Ask
+any banker how much he relies upon human honesty as an indispensable
+background to the ordinary precautions and safeguards of his business.
+Ask him what is his attitude toward a client whom he detects in a lie or
+in sharp practice, and he will tell you that he has no use for such a
+man. He would rather be without his business and free from all contact
+with those whose natural and innate sense of honesty is lacking. Go
+wherever you like, and you will find the same expectation, the same
+assumption of honesty. You will find that no business can be carried on
+without it. Whatever high and honorable ideals you may have formed you
+need have no apprehension that they will be scorned in the business
+world or that you will have to put them away to win success. It is
+in the business world that they will be valued, and even the mental
+equipment that you are now seeking will be less important to you, a
+lesser guarantee of success than your sense of honor and truth and
+probity. When you reach the business world--and many of you perhaps will
+go into the great corporations that are now ceaselessly paraded before
+you as wolves and as public enemies--you will find there the same kind
+of human nature that you find here in college, the same estimation of
+probity and of fair dealing. If you do mean or underhand things, you
+will find that they are branded in the same way there as here. You will
+find that manliness and integrity are the rule and not the exception,
+and I will venture upon the prediction that when the time comes for you
+to look back upon your career you will see that there has been a steady
+improvement all along the line, just as those who are already able to
+look backward find that there has been an improvement since their own
+college days. But that will rest with yourselves, for the future is in
+your own hands. It is for you, gentlemen, to see that moral and ethical
+progress is unbroken.
+
+Now let me say a word about the corporations of which we hear so much in
+the newspapers and magazines and that are so persistently represented as
+enemies of the community and as vampires that are sucking the
+life-blood of the nation. I think there may be plenty of room here for
+clarification of our views, and, indeed, we should all be better for it
+if we could give more precision to our thinking and free ourselves from
+the imputations that have been allowed to cluster around certain terms.
+You may be sure that I am under no inclination to defend criminality or
+wrong-doing or to deny their existence wherever they are actually to
+be found. There are criminal corporations just as there are criminal
+doctors, and lawyers, and clergymen. Wherever men are gathered together
+there you will find a certain number who are disposed to seek their
+personal advantage in reprehensible ways, but because some doctors and
+some lawyers and some clergymen are criminals we do not attach an
+imputation to their respective professions. We are content to say that
+there are black sheep in every flock and so pass on. But the newspapers
+and the magazines have seen fit to concentrate their attention upon
+the criminal or the illegal acts of certain individuals who belong to
+corporations and to explain those acts in a manner which often leads
+their readers to assume that the acts are an essential part of
+corporation business. As a result, the very word "corporation" has taken
+on a sinister meaning, and we are asked to look upon the corporations
+very much as the Rhine peasants used to look upon the robber barons who
+were accustomed to swoop down upon them and carry off their flocks. A
+corporation is absolutely nothing more than a partnership of individuals
+who prefer to do business under certain regulations imposed by the
+government. There is no difference between the corporate and the
+individual ways of doing business except a piece of stamped paper issued
+by the Secretary of State. The corporation is made up of individuals who
+have just the same ideas of honor as you have yourselves, who have just
+as much integrity, just as great a love of fair play. A man does not
+change his nature just because he turns his business into a corporation
+any more than he changes his nature because he moves from one street to
+another or from the first floor to the second. A corporation then is a
+combination of men that has been formed under the sanction of law to
+carry out certain projects that it would be difficult or even impossible
+to carry out in any other way. The men forming those corporations are
+just such men as we meet in daily life, no better and no worse, and
+therefore with all those normal inclinations toward honesty that we are
+conscious of possessing ourselves and that we are in the habit of
+finding in others. The fact that these men have formed themselves into
+a corporation is no more significant of evil than a combination or a
+partnership among doctors or laborers. It is a part of the spirit of the
+age, an age that is called upon to do great things, to develop vast
+natural resources, to feed and clothe great centers of population, and
+to undertake a hundred other enterprises too large for the strength of
+the individual. I should like you to think over the real meaning of
+this term "corporation" in order that you may understand that it has
+no sinister significance whatever, that it is nothing more than a
+partnership that has registered itself under certain legal conditions
+for purposes that are laudable and honest. If you will do this, you will
+understand at once how senseless is the outcry against corporations as
+such and how absurd it is that any stigma of dishonesty should be placed
+upon a particular form of doing business that is exactly like other
+forms of doing business, with the addition of a legal registration.
+As I have already said, there are some corporations that break laws,
+or rather certain individuals who are parts of corporations and who
+break laws, just as there is a certain small proportion of law-breakers
+in every section of every community. But that fact carries with it
+no reflection upon corporations as such, and when our sensational
+publications and politicians use the word "corporation" as though it
+were an alternative term for brigand or pirate they are simply assuming
+a public ignorance that may exist outside, but that certainly ought not
+to be found within a university. They are taking advantage of a nearly
+universal disposition to believe one's self injured and are appealing
+not only to ignorance, but to a low form of cupidity and of mob greed.
+They would have no success in their crusade against corporations as such
+if there were any general understanding of the meaning of terms or if
+it were generally recognized that there are thousands of corporations
+in this State, and thousands in every State against whom no whisper
+of wrong-doing has ever been raised and who are doing a useful work,
+of which every individual among us is a beneficiary, directly or
+indirectly. Now it is not only in our definitions that we need to be
+precise and to think clearly. We have already seen the need of a better
+discrimination between the very few corporations that are accused of
+breaking the laws and the vastly greater number that we never hear of at
+all and that do their business as quietly and honestly as the baker or
+the butcher. If lawbreaking is to be found in the business of some
+corporations, it is incumbent upon us to determine just in what way the
+law is being broken, why it is being broken, what sort of law it is
+that is being broken, and how much moral turpitude or public wrong is
+involved. All these factors would be determined by a judge upon the
+bench before passing sentence upon the meanest malefactor, and yet we
+find that the public is constantly urged by the newspapers to pass
+sentences of ruin and confiscation upon corporations as a whole, with
+their tens of thousands of innocent stockholders, without any kind of
+inquiry and under the influence of uninformed passion.
+
+There is no department of ethics more disputed than the meaning of
+abstract right and wrong, and as I am not talking either on philosophy
+or ethics I will ask you to accept just such commonsense definitions as
+can be applied to the business world and that may be usefully employed
+as a working basis. Commercial morality and honesty are determined by
+each community for itself in the light of its own special needs and
+point of evolution. To-day we hold many things to be wrong that were
+done by our forefathers with clear consciences, and on the other
+hand we now believe that many things are right that were held by our
+forefathers to be wrong. There was a time when slavery did not offend
+the most delicate conscience, and if we go still further back, we shall
+reach a time when theft was almost the only crime recognized and when
+wholesale murder was a virtue. Every age had its own standards, and it
+would be absurd to argue that an act was wrong if it received the
+sanction of the whole community. It was the communal conscience that
+determined all problems of right or wrong, and it is still the communal
+conscience that gives us our definitions of morality and honesty. Here,
+in my opinion, is where a great part of our trouble arises. The communal
+conscience has changed, and some things regarded right and proper twenty
+years ago are frowned upon to-day. But business methods tend to become
+rigid and inelastic, and a sudden evolution of the public conscience
+leaves them in the rear. Then comes a sudden recognition of the
+disparity, and laws are passed to prevent the practices that formerly
+went unchallenged. Usually these laws are passed in a hurry and by
+politicians who have no clear grasp of the problem. As a result the laws
+are ineffective. That is to say, business, clinging conservatively to
+its familiar ways, finds a plan to continue those ways in spite of the
+laws passed to prevent them and then public opinion, finding no relief,
+is angered,--not at the breaking of a law, but because the law itself
+was ill-designed and ineffective. In other words, public opinion has
+failed in its effort to force the individual to set aside his own
+interests for what public opinion considers to be the interests of the
+community. Public opinion in this country is not a steady and persisting
+force, as it is in some older communities. It moves spasmodically and
+after long periods of quiescence and usually under some stress of
+excitement, which prevents deliberation and therefore effectiveness. Law
+being more unwieldy than conditions, naturally lags behind them, and
+what we have to recognize is a change in conditions and in laws and not
+an outbreak of lawlessness. Another evil result from the impetuous way
+in which we make laws is that they are not enforced because they are not
+in harmony with the views of the community. The statute books of every
+State are encumbered with laws passed in moments of hysteria and never
+put into operation, or else allowed to lapse after a few months of
+confusion. Every newspaper in California, for example, breaks the law
+every day when it prints a news item without appending the name of the
+writer, and probably we are all of us breaking laws of which we never
+heard. This sort of thing brings a law into contempt and robs it of the
+sacredness that should attach to it. The Sherman anti-trust law, for
+example, would bring the whole business of the country to a standstill
+if it were strictly enforced, and I believe it is not good to bring
+large and innocent sections of the community within the scope of a
+criminal law simply for the purpose of reaching a minute proportion
+whose methods are flagrantly bad. If the Sherman anti-trust law were
+enforced, it would have to be repealed at once, and I think honest
+traders have a right to complain of a law that makes them technical
+criminals and is enforced only against notorious wrongdoers. The law
+should be so framed as to reach only wrongdoers and to leave honest
+traders outside of even its technical scope.
+
+President Roosevelt was emphatic in his declaration that he intended to
+enforce the Sherman anti-trust act, and during the four years beginning
+with 1902 his administration was active in that direction.
+
+In 1906 he stated: "Combinations of capital, like combinations of labor,
+are a necessary element in our present industrial system. It is not
+possible completely to prevent them; and, if it were possible, such
+complete prevention would do damage to the body politic. It is
+unfortunate that our present laws should forbid all combinations,
+instead of sharply discriminating between those combinations which do
+good and those combinations which do evil.
+
+It is a public evil to have on the statute-books a law incapable of
+full enforcement, because both judges and juries realize that its full
+enforcement would destroy the business of the country; for the result is
+to make decent men violators of the law against their will and to put a
+premium on the behavior of the willful wrongdoers. Such a result, in
+turn, tends to throw the decent man and willful wrongdoer into close
+association, and in the end to drag down the former to the latter's
+level; for the man who becomes a law-breaker in one way unhappily tends
+to lose all respect for law and to be willing to break it in many ways.
+The law as construed by the Supreme Court is such that the business of
+the country cannot be conducted without breaking it."
+
+But let it be admitted that there are cases where abuses exist and where
+methods of doing business that were harmless enough and even necessary
+enough a few years ago are now working hardship upon the public as a
+result of changed conditions. These abuses should be corrected; there is
+no question about that, and they will be corrected either by violent
+methods that will leave behind them a heritage of bitter resentments and
+wrongs or by the way of a real statesmanship that will recognize only
+facts and that will do justice by methods that are themselves just. For
+a long time to come it must be the greatest of all problems confronting
+the statesmanship of our day, a problem that must try our patience and
+our capacity for self-government. Do not imagine that America stands
+alone on this perilous path of reform. All the countries of civilization
+stand in the same place. All are confronted with the same conflict
+between new ideals and old methods, between the spirit of to-day and the
+mechanism of yesterday. The problems of other countries arise from their
+own peculiar conditions just as our problems arise from our conditions,
+but their essence, their purport, is the same. And do not imagine that
+there is any one solution that can be applied or that there is any
+virtue in the sovereign cure-alls that are clamorously urged upon us
+by demagogues and by reformers who are eager to reform everything and
+everybody but themselves. There is no such panacea. It is to be found
+neither in municipalization, nor nationalization, nor confiscation, nor
+any of the nostrums advocated so wearisomely by sensation mongers. There
+is indeed no hope for us except by laborious study of conditions and by
+an infinitely cautious advance from point to point, so that there may
+be no injustice, no concessions to prejudice, no incitements of class
+feeling, no embittering of relations that should be cordial as between
+citizens of the same republic, whose differences are infinitely small as
+compared with the well-being of a great nation. Of all the dangers that
+threaten the path of the reformer that of injustice is the greatest. It
+is better even that abuses should continue for a time longer than that
+they should be corrected by injustice and by the infliction of hardships
+upon those who are wholly innocent. Two wrongs can never make a right,
+and wherever we find a so-called reform that is based upon injustice be
+assured that we are only substituting one evil for another and that our
+latter end shall be worse than the first. It would be impossible for one
+now to indicate the direction in which reforms should lie, and there is
+of course nothing human to which reform is impossible. But it is perhaps
+suitable that I should indicate some of the ways that can end in nothing
+but calamity, however alluringly and speciously they may be advocated.
+For example, there is neither good sense nor honesty in penalizing a
+corporation because some of its officials have done wrong. Wherever
+wrong has been done, the guilt is with some individual and not with
+the corporation as a whole. Find out who that individual is and let
+him answer to the law, but do not visit his misdeeds upon innocent
+stockholders who have had nothing whatever to do with the offense,
+who knew nothing of its commission and could have done nothing to
+prevent it if they had known. Remember, that a penalty inflicted upon
+a corporation is actually inflicted not upon guilty persons but upon
+innocent investors.
+
+Let me give an illustration of the so-called "reforms" that are
+recklessly urged upon us to-day and that are to be found in operation
+here and there throughout the country. I refer to the matter of street
+franchises. Now it may be true, it probably is true, that in many cases
+these franchises have become of great value and that they ought not to
+be granted without adequate return. But would it not be just to remember
+that when these franchises were originally granted they provided a
+service that was absolutely essential to the growth of the community and
+that those who obtained the franchises faced a serious risk to their
+capital and practically threw in their lot with the prospective welfare
+of the city? It is hard to realize how serious that risk sometimes was
+and how problematical were the returns. The shareholders in these street
+traction corporations are spread over the population and every class of
+the population is represented in them. They invested their money in good
+faith at a time when no question had ever been raised as to the
+propriety of these franchises and at a time when these franchises were
+considered to be for the public good and indubitably were for the public
+good. And I will ask you if it is honest to use all the machinery of
+the government, all the artifices of the politician to depreciate the
+value of those franchises, to threaten their holders with confiscation,
+to hamper and harass them by all the ways that are open to a
+democratically governed people? I say unhesitatingly that it is
+dishonest to do these things, and I will go so far as to say--believing
+as I do in the good faith of the great majority--that most of those who
+noisily advocate such measures would be ashamed to do so if they would
+but face the facts and understand what it is that they are actually
+doing and the wrong that they are inflicting upon innocent men and
+women. If mistakes have been made in granting franchises, then take care
+to avoid such mistakes in the future, but do not enter into a bargain
+that seemed advantageous to yourselves and then repudiate it when you
+find that it is not so advantageous as you thought. There is no way
+to reconcile such a thing with common honesty, and it is in no way
+mitigated by the fact that it is done by a community and by means of a
+vote rather than by an individual and in the ordinary small affairs of
+life. We all know what we should say of the man who acted in this way
+toward ourselves personally, but in advocating some of the schemes that
+are now recommended to us by sensational politicians, newspapers, and
+magazines we are making ourselves responsible for a dishonesty far
+greater than the evils that we are trying to remedy. Let us by all means
+reform whatever needs to be reformed, but let us do it with clean hands.
+
+Now, I think that I have said enough to justify my belief that these
+great problems of our social life are not of a kind to be settled
+off-hand by violent or radical legislation. They are not to be settled
+by any one scheme or by any one plan. The only way to approach them is
+by careful and conscientious thought, a minute examination of the facts
+at first hand and a rigid determination to act toward corporations and
+business interests in general in the same spirit of unswerving honesty
+that you would wish to display to a comrade or to a friend and that you
+would wish to be displayed toward yourselves. You will find that honesty
+is the royal road to success in commercial life, and it is also the
+royal road to all reform in our communal life. Do not go out into the
+world with any expectation that you will be required to surrender the
+ideals that you have formed in your youth, or that you will be asked to
+choose between honor and success. Those ideals will be the greatest
+capital with which you can be endowed. They will attract to you
+everything that makes life desirable and without them you can have
+neither self-respect nor the respect of others.
+
+And as a last word let me recommend you not to be carried away by those
+gusts of prejudice and passion that sweep periodically through the
+community. There is a contagion in these things that it is hard to
+resist, and so much that to-day passes for thought is not thought at
+all, but merely the automatic, unreflecting acceptance of wild theories
+that are enunciated with so much force that they seem to be almost
+axioms. Your study of history will show you that the world has always
+been subject to these waves of emotion, that are sometimes religious,
+sometimes political, and seem for the time to carry everything before
+them. We are passing through such a period now, a period of intense
+unrest, of revolt against conditions that we ourselves made, against
+methods that we ourselves created and sanctioned. I advise you to look
+askance upon every movement that in the language of the day is called
+popular. Do not accept a theory or a doctrine because it is popular,
+but on the other hand do not reject it for that reason. Do not permit
+yourselves to be carried off your intellectual feet by indignation or by
+protest. Demand of every political theory that it stand and deliver its
+credentials, and before you allow it to pass into the realm of your
+adoption, see to it that you understand it in all its bearings and that
+you have traced its results so far as is possible to your foresight; let
+the final test be one of human justice and of honesty, and then with
+courage use your power to aid in the formation of public opinion,
+remembering that public opinion is after all the great controlling
+force.
+
+
+
+
+Transcriber's Note.
+
+The typographical error "resistent" has been corrected. Variations of
+hyphenation from the original document have been retained.
+
+
+
+
+
+End of Project Gutenberg's Morals in Trade and Commerce, by Frank B. Anderson
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