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+<html lang="en">
+<head>
+ <meta charset="UTF-8">
+ <title>
+ Ouroboros or The Mechanical Extension of Mankind | Project Gutenberg
+ </title>
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+<body>
+<div style='text-align:center'>*** START OF THE PROJECT GUTENBERG EBOOK 75418 ***</div>
+
+<div class="figcenter" style="width: 85%">
+<img src="images/cover.jpg" alt="Cover">
+</div>
+
+
+<hr class="chap x-ebookmaker-drop">
+
+<div class="chapter">
+<h1>OUROBOROS</h1>
+</div>
+
+
+<hr class="chap x-ebookmaker-drop">
+
+<div class="chapter">
+<p class="center no-indent fs150 wsp">
+TO-DAY AND TO-MORROW</p>
+<p class="center no-indent fs120 wsp"><em>For the Contents of this Series see the <a href="#Page_1">end of<br>
+the Book</a></em></p>
+</div>
+
+
+<hr class="chap x-ebookmaker-drop">
+
+<div class="chapter">
+<p class="center no-indent fs200 bold">OUROBOROS</p>
+<p class="center no-indent wsp">
+<span class="fs80">OR</span><br>
+<br>
+THE MECHANICAL<br>
+EXTENSION OF MANKIND<br>
+<br>
+<br>
+<span class="fs70">BY</span><br>
+GARET GARRETT<br>
+<br>
+<br>
+<span class="smcap fs90">London</span>:<br>
+KEGAN PAUL, TRENCH, TRUBNER &amp; CO., <span class="smcap">Ltd.</span><br>
+<span class="smcap fs90">New York: E. P. Dutton &amp; Co.</span><br>
+</p>
+</div>
+
+
+<hr class="chap x-ebookmaker-drop">
+
+<div class="chapter">
+<p><em>Ouroboros was a fabulous snake, the
+encircling serpent, that swallowed its own
+tail. It represented an infantile thought
+of the human mind for wish-fulfilment by
+magical means. Man’s heroic business
+was to conquer the reptile. As he did this
+he seized the object he most desired. He
+might even wish himself into solid gold.</em></p>
+
+<hr class="full">
+
+<p class="center no-indent fs80 wsp">Made and Printed in Great Britain by<br>
+M. F. Robinson &amp; Co. Ltd. at the Library Press, Lowest</p>
+</div>
+
+
+<hr class="chap x-ebookmaker-drop">
+
+<div class="chapter">
+<p><span class="pagenum" id="Page_5">[Pg 5]</span></p>
+
+<h2 class="nobreak" id="CONTENTS">CONTENTS</h2>
+</div>
+
+
+<table class="autotable">
+<tr>
+<td class="tdr"></td>
+<td class="tdl"></td>
+<td class="tdr fs80">PAGE</td>
+</tr>
+<tr>
+<td class="tdr">I</td>
+<td class="tdl"><span class="smcap">The Quest Since Adam</span></td>
+<td class="tdr"><a href="#Page_7">7</a></td>
+</tr>
+<tr>
+<td class="tdr">II</td>
+<td class="tdl"><span class="smcap">The Machine As If</span></td>
+<td class="tdr"><a href="#Page_23">23</a></td>
+</tr>
+<tr>
+<td class="tdr">III</td>
+<td class="tdl"><span class="smcap">The Law of Machines</span></td>
+<td class="tdr"><a href="#Page_31">31</a></td>
+</tr>
+<tr>
+<td class="tdr">IV</td>
+<td class="tdl"><span class="smcap">Who Mind Them or Starve</span></td>
+<td class="tdr"><a href="#Page_42">42</a></td>
+</tr>
+<tr>
+<td class="tdr">V</td>
+<td class="tdl"><span class="smcap">The Paradox of Surplus</span></td>
+<td class="tdr"><a href="#Page_58">58</a></td>
+</tr>
+<tr>
+<td class="tdr">VI</td>
+<td class="tdl"><span class="smcap">In Peril of Trade</span></td>
+<td class="tdr"><a href="#Page_72">72</a></td>
+</tr>
+<tr>
+<td class="tdr">VII</td>
+<td class="tdl"><span class="smcap">Dim vistas New</span></td>
+<td class="tdr"><a href="#Page_84">84</a></td>
+</tr>
+</table>
+
+
+<hr class="chap x-ebookmaker-drop">
+
+<div class="chapter">
+<p><span class="pagenum" id="Page_7">[Pg 7]</span></p>
+
+<p class="center no-indent fs150 bold">OUROBOROS</p>
+
+<h2 class="nobreak" id="I">I<br>
+<span class="fs70">THE QUEST SINCE ADAM</span></h2>
+</div>
+
+<p><span class="smcap">One</span> story of us is continuous. It is
+the story of our struggle to recapture the
+Garden of Eden, meaning by that a state
+of existence free from the doom of toil.</p>
+
+<p>So long as the character of our economic
+life was agricultural, as it almost wholly
+was until a very recent time, the attack was
+naïve. In the file of prayers, if one is
+kept, the thickest, dustiest bundle is that of
+our supplications for plenty—miraculous
+plenty without worry or price. We were
+loth to believe that the second arrangement
+between God and Adam made at
+the gate of exit:</p>
+
+<div class="poetry-container">
+<div class="poetry">
+ <div class="stanza">
+ <div class="verse indent0">Cursed is the ground for thy sake;</div>
+ <div class="verse indent0">In the sweat of thy face shalt thou eat bread</div>
+ </div>
+</div>
+</div>
+
+<p class="no-indent">was forever; and for a long time
+afterward local weather conditions were<span class="pagenum" id="Page_8">[Pg 8]</span>
+wistfully misunderstood, as a chastisement
+when they were bad and a sign of relenting
+when they were good. It was forever.
+Nature’s ring was closed, never again to
+open for any darling fructuary.</p>
+
+<p>That is to say, man’s taking from the
+soil is an arbitrary wage. He may increase
+the gross of it a little by exerting himself
+more: the scale he cannot alter. If tilth
+for the individual has been made easier
+somewhat and more productive by the use
+of wheeled implements, power tools and
+now airplanes to dust the orchard with insecticide,
+these, you must remember, represent
+a tremendous increase of effort by
+mankind at large upon the principle of
+limited fecundity that governs the earth.</p>
+
+<p>When at length the realistic mind perceived
+that here was a natural fact upon
+which prayers, thanksgiving, sacrifice, idolatry,
+and the pretentions of magic were all
+alike wasted, the spiritual part of us no
+doubt had been willing to accept the sentence.
+Not so the earthy and lusty part.
+The curse was heavy. There was never a
+risk man would not take, no kind of heroic
+exertion he would spare himself, to escape
+the evil, the boredom, the drudgery of
+repetitious toil.</p>
+
+<p><span class="pagenum" id="Page_9">[Pg 9]</span></p>
+
+<p>From such puerile motivation came the
+Age of Discovery, then physical science,
+purposeful mechanical invention, the industrial
+era, and all the artificial marvels
+of the modern world. These effects are
+historically traceable; and, if it should
+occur to you to wonder why they are so
+much more vivid and astonishing in the
+West than in the East, that is easily explained.
+The European mind went on
+with the phantasy of an earthly paradise
+of plenty and leisure after the Oriental
+mind in weariness of wisdom had given it
+up.</p>
+
+<p>Until four hundred years ago the Europeans
+believed that somewhere in the world
+was a fabulous land whose inhabitants
+lived as in dreams, eating and drinking
+from golden vessels, wearing priceless
+jewels like common beads, sated with ease
+and luxury. King, courts, astronomers and
+navigators believed this. The vulgar fancy
+was for a place such as Cockaigne of the
+medieval ballads, where all features of
+the landscape were good to eat or drink and
+nobody ever was obliged to work. In quest
+of this mythical region the pioneer feats of
+circumnavigation were performed.</p>
+
+<p>What a disparity between the character<span class="pagenum" id="Page_10">[Pg 10]</span>
+of the motive and the shape of the dead!—or
+is it that men do not know their
+motives?</p>
+
+<p>The earth was explored. It was found
+to be round and full of labour. This, of
+course, was a terrible disappointment.</p>
+
+<p>The ceaseless mind then turned to
+alchemy with the idea that base metals
+were changeable into gold; from this
+came chemistry and the study of matter
+and physical phenomena in a new way,
+taking nothing for granted. This was the
+beginning of true Science. As to what
+might come of it practically there was at
+first only the rudest kind of notion. Dimly
+it was understood that exact knowledge
+must somehow increase man’s power, give
+him control of the elementary circumstance,
+enable him perhaps to command
+that which hitherto he had got by hazard.
+When a great body of fact-knowledge had
+been accumulated, men began to see little
+by little how it might be dynamically applied.
+Then the epoch of Mechanical
+Invention.</p>
+
+<p>The idea of machines was not new.
+Long before the beginning of the Christian
+era the ancients had produced many
+wonderful automatic devices; but mechanical<span class="pagenum" id="Page_11">[Pg 11]</span>
+knowledge with them was a department
+of magic. The use of machines was
+to mystify the multitude. Brazen figures
+were made to move, dragons to hiss,
+temple doors to open and close, trees to
+emit musical sounds, and lamps to trim
+themselves perpetually by means of floats,
+cogwheels, cylinders, valves, and pistons—all
+acting on sound principles of pneumatics
+and hydraulics. Much of this ancient technology
+was lost or forgotten. The European
+mind rediscovered it gradually in a
+spirit of scientific curiosity, with no clear
+economic intention. And, but for a simple
+practical idea, one that was very slow to
+come through, the machine no doubt would
+still be what it anciently was—an object
+of superstition, the toy of wonder, an accessory
+of priestcraft.</p>
+
+<p>And what an obvious idea it was!—merely
+to exploit the machine’s slave value.
+Merely to see an engine as a beast of burden
+and the loom as a projection of the
+hand, both instruments of magnified production,
+to spare the labour of mankind.</p>
+
+<p>That moment in which the use of mechanical
+energy came to be so conceived
+was one of elemental significance. All
+the chances of human life were altered,<span class="pagenum" id="Page_12">[Pg 12]</span>
+though not as anyone supposed or as they
+were meant to be.</p>
+
+<p>The course of internal evolution requires
+to be imagined. It is slow beyond
+perception. It may not be a fact; or, for
+aught we know, it may be finished in the
+species. Suddenly man begins to augment
+himself by an external process. His natural
+powers become extensible to a degree
+that makes them original in kind. To his
+given structure—the weakest among animal
+structures in proportion to its bulk—he
+adds an automatic, artificial member,
+responsive only to his contact, answerable
+only to his will, uncontrolled by nature,
+fabulous in its possibilities of strength,
+variation, and cunning.</p>
+
+<p>His use of it in three generations has
+changed the design of civilization out of
+recognition. That change alone which sets
+our time off abruptly from all time before
+is the fact of potential plenty. We take
+this for granted as if it were a natural fact,
+whereas, instead, all the circumstances
+have been invented.</p>
+
+<p>We who are born to the view cannot
+see it. We cannot imagine what it was
+like to live in a world where famine was
+a frequent visitation and all things were<span class="pagenum" id="Page_13">[Pg 13]</span>
+scarce. Yet never until now has the human
+race known what plenty was. Immemorially
+the word has signified food.</p>
+<br>
+
+<div class="blockquot fs90">
+
+<p>See, the smell of my son is as the smell of a
+field the Lord has blessed. God give thee of
+the dew of the heaven and the fatness of the
+earth and plenty of wine and corn.</p>
+</div>
+<br>
+
+<p>The cornucopia, horn of plenty, never
+contained a fabricated thing—only the
+fruits of the earth.</p>
+
+<p>That old meaning of the word has been
+recently lost. Modernly we speak of
+‘goods’; we talk of the standard of living,
+which is understood of course to include
+proper quantities of food, and to mean, besides
+food, an endless number of artificial
+things which people increasingly require
+for their comfort and well-being.</p>
+
+<p>Mechanical energy does not produce
+food. Nor has the principle of limited
+fecundity that governs the earth been suspended.
+Yet the machine has enormously
+increased the food-supply in two ways:
+first, agriculture is equipped with power—tools,
+so that one man now may perform
+the labour of many; second, transportation
+has made all the food-producing areas<span class="pagenum" id="Page_14">[Pg 14]</span>
+of the world accessible, so that grain from
+the middle of the North American continent
+and grain from Argentina are
+mingled unawares in the European loaf.</p>
+
+<p>This use of the machine to distribute
+food swiftly over the whole world from
+where there is a surplus to where that surplus
+is needed has had profound political,
+economic, and social consequences, beginning
+with an increase of the human species
+vastly beyond any number that had at any
+time previously existed or could ever before
+have been sustained upon the earth. That
+is the one most awesome phenomenon of
+the industrial era. The North American
+continent has been peopled from European
+stock. Its present population is equal to
+that of all Europe in 1800. This drain
+of emigration notwithstanding, the population
+of Europe in the same time has
+trebled.</p>
+
+<p>And still there is plenty.</p>
+
+<p>Where it is not actual, it is potential.
+Who have not plenty are either too inert
+or too ignorant to put forth the modern
+effort. What people may use, enjoy, and
+consume now is an <em>x</em> quantity, determined
+neither by the rhythms of nature nor any<span class="pagenum" id="Page_15">[Pg 15]</span>
+biological principle, but simply by the free
+total of their own exertions.</p>
+
+<p>Faster than the race has multiplied the
+powers of the machine have increased.
+One of these is the power of transportation,
+whereby the food product of the
+whole earth is made uniformly available.
+The other power is represented by a divisible
+product of artificial things tending to
+exceed the sum of effective human desire.</p>
+
+<p>To wishful desire there is no limit whatever;
+but there is a point at which the
+effort necessary to obtain the object—that
+is, the toil—will be weighed against the
+desire to possess it, and only when and if
+the object is deemed worth the effort is
+desire effective in the economic sense.</p>
+
+<p>From the paradox mentioned—that
+tendency of the machine’s divisible product
+to overwhelm the sum of effective desire—we
+get a series of complex phenomena
+of which there is nowhere yet a complete
+understanding.</p>
+
+<p>This now is a buyer’s world where formerly
+it was the seller’s. Business no
+longer sits in Asiatic dignity waiting for
+its customers; it must up and seek them.
+The buyer is pursued.</p>
+
+<p>As I write, the strains of a Liszt rhapsody<span class="pagenum" id="Page_16">[Pg 16]</span>
+float through my window. They
+come from a farmer’s cottage a little way
+down the road. Yesterday a motor-truck
+stopped at his house and unloaded a self-playing
+piano. I saw it and noticed that it
+got slightly damaged squeezing through
+the tiny doorway.</p>
+
+<p>What does this mean? First, it means
+that the day before yesterday a salesman
+from the city went through this road selling
+self-playing pianos for a nominal cash sum
+down and the balance on monthly instalments.
+He sold one there, another in the
+next house but one, and a third further on.
+How many he sold to the end of the road
+I do not know.</p>
+
+<p>But what does it mean that the city
+sends a man through a country road in
+southern New Jersey to sell pianos in this
+beguiling manner to people who cannot
+afford them? Those who bought them I
+know were all in debt for other things
+bought on the instalment plan. It means
+there is a necessity to sell this industrial
+product. It is the necessity of a factory
+that has overtaken the normal demand
+for self-playing pianos and must force the
+sale of its surplus. It is the necessity of all
+who work in that factory and live thereby.<span class="pagenum" id="Page_17">[Pg 17]</span>
+It is the necessity of industry in general,
+governed as it is by a principle it did not
+invent.</p>
+
+<p>The principle is that the divisible product
+of the machine is cheap in proportion
+to the quantity. Remember that principle.
+We shall meet it again.</p>
+
+<p>As with player-pianos and radio-sets in
+my country road, so with all manner of
+artificial things, with the whole divisible
+product of the machine, in every road,
+every street, every market of the world.
+How to produce enough is no longer any
+problem at all. How to sell what is increasingly
+produced—that is the problem.
+Evidence thereof is the commonest thing
+we see. It is painted in the landscape. It
+illuminates the cities at night. It is in our
+marginal vision when we read. There is
+no lifting one’s eyes to heaven, no casting
+them down in shame, no seeing whatever
+without seeing it.</p>
+
+<p>Each day a forest is cut down and consumed
+for wood-pulp to make the paper
+on which producers advertize their wares.
+The use of advertizing is to stimulate in
+people a sense of wanting. Selling is a
+high profession to which men are trained
+in special schools. To exchange goods for<span class="pagenum" id="Page_18">[Pg 18]</span>
+money over a counter, to higgle with the
+individual buyer—that is not selling.
+Clerks and peddlers do that. Selling is to
+create new ways of wanting, new habits
+of comfort and luxury, new customs of
+having. This is done by agitating the
+mass-imagination with the suggestive
+power of advertizing. Business reserves
+its most dazzling rewards for one who can
+think of a way to make thousands, millions,
+whole races of people want that thing to-day
+which they knew not the lack of
+yesterday.</p>
+
+<p>Why is this so? Because there is never
+enough wanting.</p>
+
+<p>And why is there never enough wanting?
+Because the divisible product of the
+machine tends to increase faster than
+wanting.</p>
+
+<p>What advertizing cannot accomplish
+governments may undertake. There are
+backward, inert, idle races that do not
+want much. They are content to do with
+little. It becomes therefore the diplomatic
+and military business of the powerful
+industrial governments to change the ways
+of such races. They must be brought forward,
+modernized, electrified, taught how
+to want more. Why? In order that they<span class="pagenum" id="Page_19">[Pg 19]</span>
+shall be able to consume their quota of the
+machine’s divisible product. Plenty shall
+be put upon them.</p>
+
+<p>There is no limit to that blessing. Those
+who have it are anxious to share it, must
+share it in fact, in order to keep it for
+themselves, under the principle that the
+cheapness of things is in proportion to the
+quantity produced. The more the cheaper;
+the fewer the dearer.</p>
+
+<p>Are you beginning to suppose that man
+has found what he sought? Since in this
+extraordinary manner he appears to have
+provided himself with plenty, shall that
+dusty bundle of prayers be recalled or sent
+to the furnace?</p>
+
+<p>As to his prayers, they were never frank.
+Perhaps for that reason he should wish he
+had them back. He prayed for plenty;
+what he secretly associated with the
+thought of plenty was leisure—freedom
+from toil. And once more he is disappointed,
+thwarted by his own inventions.
+Plenty he has achieved. Toil he has not
+escaped.</p>
+
+<p>The machine that was to have been a
+labour-saving device becomes an engine of
+production that must be served. It is as if
+you could not save labour at all—as if you<span class="pagenum" id="Page_20">[Pg 20]</span>
+could make it only more productive,
+thereby achieving an abundance of things
+with no effect whatever upon the necessity
+to perform monotonous labour. All this
+labour-saving machinery we live with notwithstanding,
+never were people more complaining
+of their tasks. That might mean
+only that they were increasingly conscious
+of an abating evil; but there is no certainty
+that the abatement even where it is
+noticeable is permanent. The signs are
+otherwise.</p>
+
+<p>In all material respects people are better
+off than ever before. Their bodies are
+more comfortable, their minds are free
+from the terror of hunger, they have much
+more to enjoy and consume and hope for,
+because their labour is more richly
+rewarded in things. See the amazing
+quantity and variety of things such as only
+the rich could once afford now circulating
+at the base of the human pyramid. Not
+necessaries only. Silks, watches, ornaments,
+shoes like those of queens and ladies,
+plated ware, upholstered furniture, soft
+beds, besides things that were formerly
+non-existent and therefore beyond the
+reach of kings, sultans and nabobs, such as
+electric lights, plumbing, motor-cars. In<span class="pagenum" id="Page_21">[Pg 21]</span>
+the United States a motor-car to every six
+persons! And still no sign that the curve of
+human contentment is rising; no sign that
+the curse of toil will ever be got rid of.</p>
+
+<p>Instead of saving labour the machine has
+multiplied it. True, the hours of industrial
+labour are fewer than they were, e.g.
+now eight where they were ten and twelve
+a day; but this is merely to compare worse
+with better where better is, and that is not
+everywhere. For a proper contrast compare
+the industrial with the idyllic task.
+Even eight hours of labour a day continuously
+performed by the industrial worker
+represents a much greater sum of annual
+effort than his ancestor put into the soil.
+Consider also how the machine, directly
+or indirectly, has laid new work upon
+races hitherto naively existing in a state
+of nature.</p>
+
+<p>The riddle is that industrial civilization,
+having created to its unknown ends
+a race of mechanical drudges, requires
+nevertheless a contribution of human toil
+more intense, more exacting, more irksome
+than ever. As toil it is more productive—there
+is more to consume. Life has been
+expanded. It is safer. Physically it is
+inconceivably richer. Was that the goal?
+What else is gained?</p>
+
+<p><span class="pagenum" id="Page_22">[Pg 22]</span></p>
+
+<p>You would think that when man had
+found a way to provide himself with artificial
+things in unlimited plenty and a way
+at the same time to spread the food supply
+evenly over the face of the earth, the gift
+of universal peace might follow. Never
+was the peace more frail; and this, as we
+shall see—the frailty of the peace—is also
+a product of the machine.</p>
+
+<p>What force is this by fumbling found
+that man has put in motion? Its pulsations
+he controls; its consequences so
+far have controlled him, and modern life
+has become so involved in a mechanical
+spiral that we cannot say for certain
+whether it is that we produce for the sake of
+consumption or consume for the sake of
+production.</p>
+
+
+<hr class="chap x-ebookmaker-drop">
+
+<div class="chapter">
+<p><span class="pagenum" id="Page_23">[Pg 23]</span></p>
+
+<h2 class="nobreak" id="II">II<br>
+<span class="fs70">THE MACHINE AS IF</span></h2>
+</div>
+
+<p><span class="smcap">Either</span> the machine has a meaning to
+life that we have not yet been able to
+interpret in a rational manner or it is itself
+a manifestation of life and therefore
+mysterious. We have seen it grow. We
+know it to be the exterior reality of our
+own ideas. Thus we are very familiar
+with it, as with our arms and legs, and see
+it in much the same way—that is to say,
+imperfectly and in some aspects not at all.
+Certainly it would look very different if
+for a moment we could see it from an
+original point of view with the eye of new
+wonder.</p>
+
+<p>Fancy yourself a planetary tourist come
+visiting here, knowing beforehand neither
+God nor man, unable therefore to distinguish
+intuitively between their works.</p>
+
+<p>Would you not think the machine that
+spins silk threads by the ton from cellulose
+more wonderful than the silkworm<span class="pagenum" id="Page_24">[Pg 24]</span>
+similarly converting the mulberry leaf in
+precious quantities, or a steel ship more
+amazing than a whale? What of the
+mechanical beast with a colorless fluid in
+its tail and a flame in its nose that runs
+sixty miles an hour without weariness?
+Would it not seem superior in many ways
+to the horse that goes forty miles in a day
+and falls down?</p>
+
+<p>Suppose, moreover, that you know the
+tongue of men and are able to ask them
+questions. You ask particularly about the
+automobile, which you have mentally compared
+with the horse; whereupon they
+take you to the factories in Detroit to see
+the automobile in process of becoming,
+under conditions of mass-production, two
+or three taking life with a snort every
+minute. In this factory, they tell you, they
+make only one hundred a day, very fine
+ones; but in another they make five hundred,
+and in another five thousand a day.</p>
+
+<p>You ask them who makes the horse.</p>
+
+<p>They do not know. They teach their
+children to say God makes it. The horse
+is a natural thing.</p>
+
+<p>Then the automobile is an unnatural
+thing?</p>
+
+<p>They say no, smiling a little. Not an<span class="pagenum" id="Page_25">[Pg 25]</span>
+unnatural thing. The automobile is a
+mechanical thing because they make it
+themselves.</p>
+
+<p>You ask them why they say they
+make it.</p>
+
+<p>At this they are distressed. There has
+been some slip of understanding in the use
+of language. They explain it carefully.
+The horse is born. There is no horse-factory.
+The automobile is made, as you
+have seen, in factories.</p>
+
+<p>Still it is not explained. You argue it
+with them. What is it they do in the
+factory? They perform certain acts in
+relation to automobiles. These, of course,
+are necessary, vital acts. If they were not
+performed, automobiles could not be. And
+yet, how does this prove they make
+automobiles? You ask them.</p>
+
+<p>They ask you to say what else it could
+prove.</p>
+
+<p>You may say it proves only that they
+are fathers of automobiles; and, since they
+seem mystified greatly by this answer, you
+remind them that in relation to their own
+children also they perform certain vital
+acts, essential to beget them and without
+which children could not be, yet they are<span class="pagenum" id="Page_26">[Pg 26]</span>
+never heard to say they make children.
+They say children are born.</p>
+
+<p>This has to be left as it is. Further
+explanations lead to worse confusion.</p>
+
+<p>You ask them certain other questions.
+How long have they been on the earth—themselves?
+How long have they had
+machines? What did they do before they
+had machines?</p>
+
+<p>By their replies certain facts are established
+in your mind, and from these facts
+you make certain deductions, all clear
+enough to you but incomprehensible to
+them.</p>
+
+<p>The facts are as follows: People have
+been here on the earth a very long time,
+millions of years they think. Machines
+they have had for only a very short time,
+or, as you now see them, for only two generations.
+Before they had machines nearly
+everyone tilled the soil. There was no
+industry save handicraft. In the space of
+one hundred years these conditions have so
+remarkably changed that now only half
+the people are required to till the soil; the
+other half live by industry. This does not
+mean what you thought at first; it does
+not mean that half the fields have been
+abandoned so that half the people might go<span class="pagenum" id="Page_27">[Pg 27]</span>
+into industry. You are careful to get this
+straight, for it is very important. On
+the contrary, since machines appeared
+whole new continents of land have been
+opened to cultivation. This was necessary
+in order to feed the industrial workers who
+live in cities, far off from fields, and buy
+their food, whereas formerly everyone
+generally speaking produced his own food,
+even the people of what once were called
+cities going forth seasonally to till and reap
+the earth. Actually, the number of people
+engaged in agriculture has greatly increased;
+yet it is only half the population
+where before it was the whole of it. What
+does this mean? It means that since the
+advent of machines the human race has
+enormously increased in number; it has so
+increased that the half of it which now is
+agricultural is greater than the whole of it
+was before. The new, non-agricultural
+half is the industrial part: it is the part
+that serves machines.</p>
+
+<p>This fact is so astonishing that you wish
+to verify it. You ask them what would
+happen if all the machines in the world
+should vanish suddenly away. Their
+answer is that half the people living would
+perish in a week. And that is what you
+thought.</p>
+
+<p><span class="pagenum" id="Page_28">[Pg 28]</span></p>
+
+<p>What may you deduce from these facts?</p>
+
+<p>First, you will be amused that people are
+so naïve as to think they make machines.
+Then you may say there are two kinds of
+people here, agricultural and industrial.
+The earth makes one kind; machines make
+the other. And you will feel as sure of
+this as if you had proved it to your senses
+when you have looked at a typical industrial
+city where people live densely in compacted
+habitations with no visible errand
+on earth but to run to and fro tending the
+machines that hum night and day in the
+factories. Those tall, cylindrical, erupting
+forms called smokestacks will appear
+to you as generative symbols. If they were
+not there, neither would the people be
+there. Not only would the people not be
+there. They would be nowhere. They
+could never have existed. If the
+smokestacks disappeared, so would all
+these people, the industrial part of the
+population, leaving only the agricultural
+part—the part belonging to the soil—as it
+was before.</p>
+
+<p>As a planetary tourist, you may be at
+least as certain these thoughts are true as
+men are that they are untrue; and even if
+they were true that would make no difference<span class="pagenum" id="Page_29">[Pg 29]</span>
+really. The problems are practical.
+We must think of machines as machines
+act, logically.</p>
+
+<p>One difficulty is that whereas the
+machine is automatically, unerringly
+logical, and nothing else, man has only a
+little logic; he has, besides, emotions,
+sentiments, instincts. In his unlogical
+character he has often opposed himself
+to the machine, meaning to destroy it.
+At the opening of the Liverpool and Manchester
+Railway, the first railroad in
+Great Britain and the first in the world, the
+anti-machine feeling of British craftsmen
+was dramatically symbolized by a lone
+weaver seated at a loom on a high hill.
+England was the industrial machine’s
+first habitat on earth. There fanatical
+men led mobs against it.</p>
+
+<p>Frail and clumsy as it was at first, its
+life was indestructible. And now man
+would not dare destroy it if he could.
+His own life is bound up with it. Steadily
+it has grown more powerful, more productive,
+more ominous. It has powers of
+reproduction and variation which, if not
+inherent, are yet as if governed by an
+active biological principle. Machines produce
+machines. Besides those from which<span class="pagenum" id="Page_30">[Pg 30]</span>
+we get the divisible product of artificial
+things, there are machines to make
+machines, and both kinds—(both the
+machines that make machines and those
+that transform raw materials into things
+of use and desire)—obey some law of
+evolution.</p>
+
+<p>Compare any kind of machine you may
+happen to think of with what its ancestor
+was only twenty-five years ago. Its efficiency
+has doubled, trebled; its shape has
+changed; and, as it is in the animal kingdom
+so too with machines, suddenly
+a new species appears, a sport, a freak, with
+no visible ancestor.</p>
+
+<p>Man’s sense of material power within
+his environment has increased proportionately.
+It is colossal. Benefits such as
+formerly he would have thought beyond
+supernatural agency if he could have
+imagined them at all he now confers upon
+himself. More without end presents only
+technical difficulties. No physical circumstance
+forbids him. Nevertheless the fact,
+and only the more strange it is, that for
+reasons which he names economic or political
+he seems powerless to inform the augmenting
+body of machine phenomena with
+a rational or benign spirit.</p>
+
+
+<hr class="chap x-ebookmaker-drop">
+
+<div class="chapter">
+<p><span class="pagenum" id="Page_31">[Pg 31]</span></p>
+
+<h2 class="nobreak" id="III">III<br>
+<span class="fs70">THE LAW OF MACHINES</span></h2>
+</div>
+
+<p><span class="smcap">No</span> longer do we speak of machines.
+They are too numerous and too different.
+We speak of industrial equipment, which
+means machine-power in general.</p>
+
+<p>As you may know, the industrial equipment
+of the world is increasing by terrific
+momentum. The machine is spreading
+over the face of the earth like an idea
+new truth. And this is so notwithstanding
+the fact that the industrial equipment
+already existing in the world is so great
+that if for one year it were worked at ideal
+capacity the product could not be sold for
+enough to pay the wages of labour, to say
+nothing of the cost of material, overhead
+charges, or profit. Markets would be
+glutted with goods. Producers would be
+ruined.</p>
+
+<p>It follows that the pressing anxiety of
+industry is how to regulate and limit production
+in order not to overwhelm its<span class="pagenum" id="Page_32">[Pg 32]</span>
+markets. Its chronic nightmare is overproduction,
+meaning a quantity of
+divisible products in excess of the immediate
+sum of effective desire. Hence combines,
+pools, rings, cartels, committees,
+and associations of manufacturers, which
+the courts are powerless to prevent even
+where they are forbidden by law. These
+are a vital measure of mutual preservation.
+Yet they are but protocols of truce. They
+very soon break down and have to be made
+all over again.</p>
+
+<p>Control of production, save here and
+there for a little while, is a myth. It
+could be managed only in case there was a
+monopoly of machine-power. Once there
+was. There is no longer, and never will
+be again. Industrial production, taking
+it broadly, increases in an uncontrollable
+manner.</p>
+
+<p>The evidence is notorious, first in the
+efforts of national industry to increase the
+sale of goods in its own country, and then
+in the strife among industrial nations for
+access to foreign markets.</p>
+
+<p>A steam calliope jamming its way
+through the crowded street of New York
+City to advertize a new model of a popular
+motor-car at a reduced price is a spectacle<span class="pagenum" id="Page_33">[Pg 33]</span>
+to bear reflection. It is a symptom of
+saturation in the home market. When
+Henry Ford was making only a thousand
+cars a day, he did not advertize. There
+was a ready cash-demand for the whole
+of his product. When his output passed
+five thousand cars a day, he began to
+advertize on billboards and to sell on the
+instalment plan.</p>
+
+<p>As the natural cash-demand for a thing
+is overtaken, it begins to be pressed for
+sale on credit. At this point finance steps
+in. Credit companies with millions of
+capital are formed expressly for the purpose
+of lending buyers the money with
+which to buy. Desire shall be made effective.
+Selling on credit in this manner has
+latterly and suddenly assumed such proportions
+as to represent in the affair of
+business a new pattern. Some old-fashioned
+minds have been debating it as
+an evil. They attack it on the ground that
+it betrays the virtue of thrift. But thrift
+has ceased to be a virtue. To consume—to
+consume more and more progressively—to
+be able to say in the evening “I
+have consumed more to-day than I consumed
+yesterday”, this now is a duty the
+individual owes to industrial society.</p>
+
+<p><span class="pagenum" id="Page_34">[Pg 34]</span></p>
+
+<p>For see what would happen if people all
+over the world should return of a sudden
+to the former ways of thrift—to the habit
+of doing without? There would be
+depression in industry. Machines would
+stop. Millions who tend them would be
+disemployed. Nothing would be safe, not
+even your own money, for there would be
+panic on the exchange and trouble at the
+bank.</p>
+
+<p>One is not speaking of the United
+States alone. The multiplication of things
+is greater here than anywhere else because
+we make machines faster and work them
+harder; but you will find the same necessity
+acting also in France, the very cradle
+of thrift, where now cheap motors are
+sold on credit: anyone who will buy may
+borrow the money to buy with. Why is
+this in France? To stimulate the motor
+habit? To serve a private profit-motive?
+The habit will follow; the profit may.
+But there is another reason, touching
+foreign trade, which we are coming to
+elucidate.</p>
+
+<p>In order to sell abroad, an industrial
+nation must be able to produce cheaply.
+To produce cheaply, it must produce in
+large quantities by a multiple method<span class="pagenum" id="Page_35">[Pg 35]</span>
+called mass-production. And you can
+safely manage this mass-production only
+provided you have a fairly large and constant
+base of domestic demand. So the
+sale of French motor-cars in France,
+though it be on credit, must be large
+enough to support the method of mass-production,
+for otherwise France would be
+unable to meet the competition of Ford,
+who now exports motor-cars to Europe—even
+builds them there. Then the British
+manufacturers, to meet the competition of
+both France and Ford, also undertake
+against their genius to produce motor-cars
+by the quantity method, and, having
+achieved the method, their next dilemma is
+what to do with the product. They
+advertize at home to create a popular
+motor-car habit and at the same time
+press their cars for sale in foreign markets,
+even in France and Germany, as these
+countries press theirs for sale in Great
+Britain.</p>
+
+<p>Competition among industrial nations to
+exploit one another’s internal markets is
+but one profile of all that dangerous
+activity taking place in the name of foreign
+trade. The industrial powers holding their
+feet in China’s doorway and France fighting<span class="pagenum" id="Page_36">[Pg 36]</span>
+the native in Morocco are other aspects
+of the same thing. China so long as
+possible shall be an open market for the
+surplus product of western machines;
+there shall be more wanting in Morocco.</p>
+
+<p>The industrial equipment of the world
+meanwhile goes on increasing, though it is
+already so great that its capacity cannot be
+fully utilized. In the United States alone
+there is probably enough surplus machine-capacity
+to satisfy the whole demand of
+Great Britain’s foreign customers for
+staple merchandise, such as textiles, iron
+and steel manufacturers, rubber tires,
+motor-cars, electrical apparatus, machinery,
+glass, garments, shoes, cutlery, and so
+on. Great Britain not only has a surplus
+of machine-power; she has besides an
+excess of man-power represented by say
+one and one-quarter millions unemployed.
+She could easily take on the entire foreign
+trade of France; but in France also there
+is a surplus of machine-power. Both
+Great Britain and France dread the competition
+of Germany, whose production of
+goods with her existing equipment could
+be increased, under incentive, nobody
+knows how much.</p>
+
+<p>The exterior facts do not make sense.<span class="pagenum" id="Page_37">[Pg 37]</span>
+They represent industry to be witless, in
+that, while dreading surplus as the evil
+that devoureth profit, it is at the same time
+bent to push supply to a point beyond saturation.
+Industry does not do this. Necessity
+does it. There is an interior fact.
+The tendency of the divisible product of
+machines to exceed the sum of effective
+desire is the last thing that industry wishes
+for. It is owing to a principle hitherto
+mentioned, namely, the principle that the
+cheapness of things is in proportion to the
+quantity produced. Which now is to be
+explained.</p>
+
+<p>It is the economic function of the
+machine to cheapen production. There is
+otherwise no point to it. But, if we
+say things are more cheaply made by
+machine than by hand, we speak very
+loosely. What we mean is that a quantity
+of things is more cheaply made by machine
+than by hand.</p>
+
+<p>For example, the cost of a single yard
+of cloth produced by machine is hundreds
+of times greater than the cost of a
+single yard of it produced by hand.
+Obviously, the power-loom is a very costly
+piece of machinery to build, and so is
+the engine that drives it. If you produced<span class="pagenum" id="Page_38">[Pg 38]</span>
+on a power-loom only the amount of cloth
+a weaver could make by hand, nobody
+could afford to buy it. But when you
+produce on the power-loom a quantity of
+cloth one hundred times greater than a
+weaver can make by hand, then, of course
+it is much cheaper. And the more you
+produce the cheaper it is. So with anything.
+The greater the quantity, the lower
+the cost. Hence the terms quantity, or
+mass-production, meaning, first, to
+standardize the product, as to make it all
+black, all one texture, all one width or
+shape, and then to bring a chain of
+machine-power continuously to bear upon
+its multiple production.</p>
+
+<p>Observe the working of this principle.
+Take watches. At one time they were
+made by hand, slowly, laboriously, in
+stances being not uncommon of a craftsman
+spending half his lifetime to make a
+very fine one. Under these conditions
+watches are rare and costly. Only the
+very rich can buy them. Suddenly they
+began to be made by machines. A very
+good watch can be made for fifty dollars.
+There are a million people who want
+watches at that price. This is an original
+demand, a kind of vacuum, represented by<span class="pagenum" id="Page_39">[Pg 39]</span>
+a million people who have never had
+watches and now for the first time may
+possess them. Watches cannot be made
+fast enough to meet this want. The
+industry, for that reason, expands very
+fast. Then all at once the demand is
+satisfied. The million have watches. The
+vacuum has been filled. Hereafter the
+demand will tend to be static: it will
+increase slowly as the population increases
+or as people in general grow richer, little by
+little. The watch-making industry, therefore,
+is depressed. It has to limit production.
+Now comes someone with the idea
+that by carrying the machine method
+further a watch can be made for ten dollars.
+There are twenty million people who can
+afford to buy watches at that price. The
+ten-dollar watch appears. The demand
+again is like a vacuum, twenty times
+greater than the first. For a while ten-dollar
+watches cannot be made fast enough.
+The makers of fifty-dollar watches throw
+away their old machines, install new ones,
+increase their production, reduce their
+costs, and not only make what was a fifty
+dollar watch for twenty-five but contribute
+also, in a competitive manner, to the
+supply of ten-dollar watches. Suddenly<span class="pagenum" id="Page_40">[Pg 40]</span>
+what happened before happens again. The
+twenty million have watches. The vacuum
+is filled. Then someone says: “But there
+are one hundred million who would buy
+watches at two dollars”. So the process is
+repeated, still lower in the pyramid. The
+two-dollar watch is not a fine watch, but
+it will keep time; and as you would know,
+with the improvement that has taken place
+in machine practice the cost of making any
+kind of watch, even the finest, has been
+greatly reduced. A watch ceases to be a
+luxury or a token of caste. It is a necessary
+part of man’s personal equipment, all
+the way down to the base of the pyramid.</p>
+
+<p>There you have the cycle. The use of
+the machine is to cheapen the cost of
+production. The sign is quantity. When
+the supply at a given price has overtaken
+the effective demand you have either to
+idle your machinery, in which case your
+cost of production will rise, or open a wider
+demand at a lower price. To lower the
+price and keep a profit you have to cheapen
+the cost of production still more. This
+you can do only by increasing the quantity,
+which again overtakes the demand, creating
+again the same necessity to cheapen the
+cost by increasing the quantity in order to<span class="pagenum" id="Page_41">[Pg 41]</span>
+be able to make a lower price for greater
+demand. Thus supply pursues demand,
+downward through the social structure.</p>
+
+<p>There is at last a base to the pyramid—its
+very widest point. When that is
+reached—what? Well, then you need
+bazaars in a foreign sun, heathen races of
+your own to train up in the way of wanting
+the products of your machines, new
+worlds of demand. You turn to foreign
+trade. And if you are an aggressive country
+that has come late to this business, as
+Germany was, and find that most of the
+promising heathen races are already
+adopted and that all the best bazaar-sites
+are taken, you may easily work yourself
+into a panic of fear and become a menace to
+the peace.</p>
+
+
+<hr class="chap x-ebookmaker-drop">
+
+<div class="chapter">
+<p><span class="pagenum" id="Page_42">[Pg 42]</span></p>
+
+<h2 class="nobreak" id="IV">IV<br>
+<span class="fs70">WHO MIND THEM OR STARVE</span></h2>
+</div>
+
+<p><span class="smcap">What</span> is it you will fear? That you
+will be unable to sell away the surplus
+product of your machines? That industry
+will be unable to make a profit?</p>
+
+<p>No. The fear is that you will starve.
+Your machines have called into existence
+millions of people who otherwise would
+not have been born—at least, not there in
+that manner. These millions who mind
+machines are gathered in cities. They
+produce no food. They produce with
+their machines artificial things that are
+exchanged for food. It is usually the case,
+too, that they have to buy the raw materials
+on which their machines act, as Great
+Britain buys raw cotton from the United
+States and Egypt, and wool from Australia,
+to feed her great textile industries; having
+manufactured this material, she sends it
+forth again as cloth, to be exchanged for
+wheat in Canada or beef in South America.</p>
+
+<p><span class="pagenum" id="Page_43">[Pg 43]</span></p>
+
+<p>As you begin with machines your population
+divides. It becomes part rural and
+part industrial, and so long as the rural
+part of it can feed the industrial part
+there is no trouble. But a time soon comes
+when the need of the industrial workers
+for sustenance is greater than the native
+production of food. This time inevitably
+comes because the machines call up people
+so rapidly. Then you have to look abroad
+for food. That means you have to go into
+other countries—peasant-countries—where
+there is a surplus of meat and grain,
+and exchange there your manufactured
+goods for food. And you begin to think
+and speak of your economic necessity.</p>
+
+<p>There is no such necessity really. To
+assert it is to say a preposterous thing,
+namely, that when your industrial population
+has increased beyond the native food-supply,
+to a point at which you are out of
+balance, you are obliged to import food so
+that your industrial population may continue
+to increase and your cities to grow
+and your necessity to become greater and
+greater in an endless spiral.</p>
+
+<p>It cannot be endless. One of two things
+will determine the sequel. Either
+presently the resources of those peasant-nations<span class="pagenum" id="Page_44">[Pg 44]</span>
+that produce a surplus of food will
+be exhausted or they will in time think to
+become industrial nations, too, and eat
+their own surplus. There is no lucid reason
+why a population should not disperse as it
+begins to exceed the native food-supply—that
+is to say, migrate to the sources of
+food.</p>
+
+<p>In this new political dogma of an absolute
+economic necessity to import food and
+raw materials in exchange for manufactures
+the ancient myth-wish reappears.
+The machine does not abolish the curse of
+toil. It was not the escape men sought.
+But it does create a preferred task.</p>
+
+<p>Traditionally, the peasant-task has been
+despised: it bore the curse direct. And,
+when the machine made it possible for
+many to embrace instead what was deemed
+the lesser affliction of industrial labour
+gregariously performed in cities, the
+impulse thereto was headlong.</p>
+
+<p>Hence the rise of that angular
+phenomenon called the industrial nation—a
+nation able to buy its food, therefore
+delivered from the fate of peasantry and
+for that reason entitled to consider itself
+of higher caste than agricultural nations.</p>
+
+<p>Hence the tumescent city as one of the<span class="pagenum" id="Page_45">[Pg 45]</span>
+most alarming appearances of our time.</p>
+
+<p>Hence, also, that idea of economic
+necessity, which, getting control of the
+political mind of Europe, inevitably
+involved the world in a machine-war.
+What made that war so terrifying, so
+destructive, so extensive, was the power of
+the machine—an inconceivable power
+except as it disclosed itself from day to day.
+No one beholding the event from a firmamental
+point of view could have supposed
+it was a war between races of men. Man in
+contrast with the machines he served was
+pitifully insignificant.</p>
+
+<p>In Germany the task of bending the
+country’s industrial equipment to the uses
+of war was assigned to a man who possessed
+one of the very brilliant Jewish minds
+in the world. In him were combined the
+three high characteristics of his race, which
+are loyalty, intellectual realism, and
+dreaming imagination. His practical job
+was more complex than that of the Chief of
+Staff. Yet his mind was not wholly
+occupied with this care. His critical faculties
+and his imagination were always free.</p>
+
+<p>Reflecting on the economic meaning of
+the war, he was led to examine the essential
+character of international trade, and so<span class="pagenum" id="Page_46">[Pg 46]</span>
+perceived clearly how wasteful, preposterous,
+and dangerous a great deal of it
+was—Germany pressing the surplus product
+of her machines for sale in Great
+Britain, the British doing likewise in
+Germany, both competing at home and
+abroad with the industrial surplus of the
+United States, ships passing on the seas
+with cargoes of similar goods endlessly
+duplicated, and all the machine-craft
+nations seeking peasant-nations to be
+exploited for food in exchange for manufactures.
+It was true in this way the world
+had been growing richer in things, and yet
+the cost was frightful. The resort to force
+was a confession that international trade
+was bankrupt in reason and understanding.</p>
+
+<p>He was competent to reach a conclusion
+standing himself at the head of one of
+Europe’s great industries. And he made a
+dream. It was that, when the war had
+come to an end and people were themselves
+again, they would see the vital importance
+to civilization of dividing among them
+the work of the world agreeably to their
+special aptitudes and the facts of environment—those
+to produce a surplus of
+whatever it was they had a genius for
+making and the materials ready; these<span class="pagenum" id="Page_47">[Pg 47]</span>
+others another kind of thing in which their
+skill and situation gave them an advantage;
+and so on through the whole series of
+natural and artificial things with which
+human wants are satisfied. Thus duplication
+and strife would be eliminated. Not
+only would there be enough of everything:
+from the elimination of senseless waste in
+private and public war there would be a
+saving of power and capital sufficient to
+water all the deserts of the earth and
+recreate man’s vistas here.</p>
+
+<p>As a dream, it was most alluring. As a
+plan it was worthless, for it contained two
+fatal assumptions, namely, that you could
+always find a Solomon to administer it and
+that people would submit to the benevolent
+tyranny of his wisdom. He himself was
+destined by his end to illustrate how people
+really behave. Shortly after the close of
+the war he was murdered in the name of
+fanatic nationalism.</p>
+
+<p>It was a sign.</p>
+
+<p>The war released a flood of repressed
+passions in nationalism. Great and small
+groups of submerged people asserted rights
+of self-determination and clothed themselves
+with frontiers and nationhood.
+Nearly all of these, together also with old<span class="pagenum" id="Page_48">[Pg 48]</span>
+countries whose character until then had
+been agricultural, were concurrently seized
+with the thought of economic independence—that
+is to say, with the thought of
+having machines and industries of their
+own, for they had seen a new thing.
+Industrial nations and none other were
+powerful in the world. Nations without
+machines were helpless, subject, in fact, to
+those that had them.</p>
+
+<p>Enormously stimulated in its function
+of reproduction by the onset of this human
+idea, the machine broke bounds. No one
+now has any control of it.</p>
+
+<p>Only a few years ago Great Britain
+alone controlled it. She had a monopoly
+of its power and use by right of having
+been the first to develop it, and she was
+for a while the only nation having a large
+surplus of manufactures to sell in foreign
+countries. Then came Germany, France,
+and Belgium. Of these Germany was
+Great Britain’s most aggressive rival,
+making nearly all of the same things and
+most of them cheaper. After 1870 the
+United States developed industry very fast
+but for twenty years more her exports
+were principally agricultural because she
+herself consumed the entire product of her<span class="pagenum" id="Page_49">[Pg 49]</span>
+machines, besides importing manufactured
+goods from Europe in exchange for meat
+and grain and raw cotton. It was not
+until about 1890 that American machine-products
+began to invade the markets of
+the world in a large way. And at about
+the same time Japan appeared as an industrial
+nation, having in a few years equipped
+herself with Western machines and
+trained her imitative hand to mind them.</p>
+
+<p>Such, roughly, was the economic state
+of the world at the outbreak of the War.
+The powerfully industrialized nations were
+four in Europe, counting little Belgium;
+one in the West; and one in the East—six
+altogether, representing hardly more than
+one-fifth of the world’s total population.</p>
+
+<p>If we regard only the countries where
+the industrial population had so outrun
+the native food-supply that the sale of
+manufactures in foreign lands to pay for
+food had either become, or was believed to
+be, a vital transaction, then we count out
+the United States. This country is still
+self-nourished. That leaves only five, and
+the competition among these five for markets,
+for colonies, and heathen tribes to be
+instructed in wanting, for private pathways
+by land and sea to the sources of food, for<span class="pagenum" id="Page_50">[Pg 50]</span>
+access to the raw materials required by
+their machines, was already desperate and
+dangerous. Between two of them it was
+deadly.</p>
+
+<p>Even then it was so. Since then the
+machine has multiplied tremendously
+where its habitat was and has gone migrating,
+besides, all over the earth.</p>
+
+<p>In those six countries that were already
+intensively industrialized what appears?
+Their machine equipment has greatly
+increased. During the War it increased for
+obvious reasons. God was on the side of
+the most machines. Since the War it has
+continued to increase for other reasons.
+One reason was peculiar to Germany.
+There the building of furnaces, factories,
+and machine-works by a dynastic method,
+as the pyramids were built, without credit
+or gold, simply by command of the industrialists
+over labour and material, was a
+way of baffling the Allied creditors.
+Another reason was peculiar to France.
+Restoring the industries of the devastated
+regions meant building them a second time,
+since they had been already once reproduced
+elsewhere in France during the War.
+But the reason over all lay in that fixed
+idea of economic necessity, not changed in<span class="pagenum" id="Page_51">[Pg 51]</span>
+the least by anything that had happened,
+only now more desperate than ever, owing
+both to the intensified competition of the
+older countries among themselves and to
+the spread of the machine into other
+countries.</p>
+
+<p>How the competition among themselves
+has been intensified may be illustrated in
+the case of textiles as between Great
+Britain and France. Before the War both
+imported raw cotton and exported fabrications
+of cotton; but, whereas Great
+Britain exported principally the cotton
+cloth of universal commerce, France
+exported special products representing her
+genius for style and artistry. Now, however,
+having made large additions to her
+general textile equipment, France feels
+obliged to compete directly with Great
+Britain in cotton-cloth of common commerce.
+To do this she must extend her
+foreign trade parallel to Great Britain’s
+and divide the markets hitherto dominated
+by the British. As with cotton-cloth, so
+with other manufactures, particularly
+those of iron and steel, wherein France
+proposes to compete and is equipped to
+compete with both Germany and Great
+Britain as never before. Each step she<span class="pagenum" id="Page_52">[Pg 52]</span>
+takes in this direction augments her economic
+necessity, for now almost the last thing
+you would expect to see in France is taking
+place. The native population as a whole is
+static, but its character is changing. The
+industrial part of it is growing; the
+agricultural part is waning. People are
+deserting the fields to embrace industrial
+life—to mind machines. In every city
+there is a housing problem; public credit is
+employed to build small dwellings for the
+wage-earners; yet in the country, two
+hours from Paris, you will see houses empty
+and going to ruin, whole rural villages in
+the way to be abandoned, vineyards perishing
+for want of care, fields going to grass
+instead of grain. Their industrial power is
+rising; their agricultural power is falling.
+Before the War they were, or might have
+been, self-nourishing on their own soil like
+the people of the United States. That
+precious security they cast away. In place
+of it they take on the anxieties of empire.
+They must impose upon Morocco the blessings
+of European civilization in order to
+have an outlet there for the surplus of
+their machines.</p>
+
+<p>Dramatic are the migrations of the
+machine and not unlike the migrations of<span class="pagenum" id="Page_53">[Pg 53]</span>
+natural species, men and beasts, in search
+of food. The machine seeks either cheaper
+raw material or people to mind its processes.</p>
+
+<p>There is Italy, with a population greater
+than that of France, growing half-a-million
+a year. It is the most fecund race in
+Europe. Suddenly the Italians wake up
+and are resolved upon an industrial career.
+Before the War this thought was dim
+among them. In the crisis it took shape.
+Since the War it has become an
+enthusiasm, and now smoke-towers are
+rising very fast. Definitely they have
+turned their minds from agriculture to
+industry, not merely in order that they
+may become self-supplied with manufactures
+instead of buying them from other
+countries with lemons and olive oil, but in
+order to grow rich and powerful in foreign
+trade. They propose hereafter and
+progressively to exchange machine-wares
+for food. Italy will be a formidable rival
+for Great Britain, Germany, France, and
+Belgium, who are already beginning to
+feel it.</p>
+
+<p>Poland perceives her destiny to be
+industrial: she has already a large surplus
+of manufactured goods to sell. Likewise<span class="pagenum" id="Page_54">[Pg 54]</span>
+Czechoslovakia. These are instances of
+new countries. Spain and Greece are
+importing machinery, and Spain is so
+anxious to develop industry that she considers
+paying a bounty out of the public
+treasury on exports of textiles. India,
+whose historic economic function had been
+to send raw cotton to Great Britain and buy
+cotton cloth from Manchester, now consumes
+half her own raw cotton in her native
+mills; she not only satisfies three-quarters
+of her own want for cotton cloth but is
+beginning actually to export that commodity,
+even to the United States. This
+will seem very wasteful, indeed, when you
+pause to set it against the historical background
+of the United States. For a long
+time we exported raw cotton and imported
+cotton cloth. That was to have been the
+pattern of our economic life as a British
+colony; we were to produce only raw
+materials, ship them to Great Britain and
+buy from her the surplus of her machines.
+We were forbidden, in fact, to weave
+cloth for sale or to have iron mills. Now
+we are an industrial nation; we consume
+more and more of our own raw cotton and
+export enormous quantities of cotton cloth.
+Ultimately we shall have no raw cotton at<span class="pagenum" id="Page_55">[Pg 55]</span>
+all to sell; our mills will require the whole
+of our annual crop; we shall have nothing
+but cotton cloth to sell. To whom shall
+we sell it? Not to the Indians; they wish
+to make their own. Probably not to the
+Egyptians. The Japanese manufacturers
+of cotton goods have recently invaded the
+Egyptian market that was formerly Great
+Britain’s own, and are underselling the
+British there. You would think China
+would be Japan’s natural outlet for cotton
+goods. So it is. The difficulty is that
+Japan must be looking further because
+China is beginning to supply herself.</p>
+
+<p>The Chinese instance is poignant. A
+few years ago—until the War, in fact—China
+exported food and raw materials
+and imported manufactured goods—nothing
+else to speak of either way. This was
+as the Western industrial nations wished it
+to be. So anxious were they to have it so
+that they bound China by treaty not to put
+tariff barriers against the goods they
+wished to sell in the Chinese markets,
+except by mutual consent—that is to say,
+with their consent.</p>
+
+<p>The War suspended this thraldom. The
+Chinese imported machines and began to
+make their own things, especially cloth.<span class="pagenum" id="Page_56">[Pg 56]</span>
+Power-looms appeared as by magic. And
+after the War, they continued to appear.
+During three years after the War the number
+trebled, and in 1922, the table of
+Chinese imports and exports presented a
+strange face. Among her imports were
+machines and machine-parts; also semimanufactured
+goods to be finished in
+Chinese factories. And one-fifth of her
+total exports consisted of manufactured
+goods. China an exporter of machine
+products!</p>
+
+<p>And so up and down the earth. In
+Brazil, where there was hardly any visible
+production of artificial things before 1914,
+the whole outlook has changed. That
+country is now able from her own machines
+to meet the whole of her want for matches,
+textiles, footgear, wallpaper, phonograph-discs,
+hardware, hats, and playing cards,
+and will soon be self-supplied with
+practically everything she needs.</p>
+
+<p>The Colonial System that was to have
+answered forever Great Britain’s need for
+raw materials and food in exchange for
+machine-products will not hold in that
+character. In India the revolt is political;
+elsewhere it is peaceably economic. Canada
+is already powerfully machined; she is<span class="pagenum" id="Page_57">[Pg 57]</span>
+exporting motor-cars. Australia, going in
+the same direction, is beginning to export
+shoes. The Union of South Africa takes
+steps to subsidize local industry. Ireland
+no sooner gains control of her economic
+life than she puts a tariff-wall around herself
+to limit the sale of foreign goods,
+meaning British goods as well, thinking
+thereby to foster infant industries.</p>
+
+<p>Well, everyone now is doing that. The
+old industrial countries, too, are protecting
+themselves against one another’s goods,
+the last to come to it being Great Britain
+herself. For more than half-a-century she
+was the protagonist of free trade, abhoring
+tariffs, because she was paramount in
+machine-craft and could beat her rivals
+both in their own markets and in her own.
+That advantage having departed from her,
+she is driven to tariff-protection: she puts
+up barriers against other people’s goods if
+they are too cheap, because they are too
+cheap, and calls it Safeguarding Home
+Industries.</p>
+
+
+<hr class="chap x-ebookmaker-drop">
+
+<div class="chapter">
+<p><span class="pagenum" id="Page_58">[Pg 58]</span></p>
+
+<h2 class="nobreak" id="V">V<br>
+<span class="fs70">THE PARADOX OF SURPLUS</span></h2>
+</div>
+
+<p><span class="smcap">What</span> does it mean? Can there be too
+many desirable and useful things? Can
+things be too cheap? You would say No.
+Surely, so long as any human want remains
+unsatisfied, things cannot be either too
+plentiful or too cheap? But there is
+another dimension.</p>
+
+<p>Everything that is not still or dead
+must exist in a state of rhythmic tension.
+It is true of the plant, it is true of the
+animal, it is true of each race of plants
+and each race of animals, it is true of the
+kingdom of plants against the kingdom of
+animals. It is true of people, as individuals,
+as races, as a species. And it is true,
+also, of the machine.</p>
+
+<p>In the living organism growth of tissue
+at a normal rate consonant with the
+rhythm is vital. A wild growth of that
+same tissue will be fatal. In the aggregate
+of life there is equilibrium among millions<span class="pagenum" id="Page_59">[Pg 59]</span>
+of different forms, each form striving but
+never succeeding and is possessing every
+other form and taking the world. The oyster,
+if unhindered, would displace every other
+living thing on the earth in maybe ten
+generations, and then, of course, perish for
+want of space in which to contain itself.
+What hinders the oyster and at the same
+time preserves it is that principle of tension
+in nature, without which it would be
+impossible for innumerable forms and
+varieties of life, the relations of which to
+one another are reciprocal, neutral, hostile,
+anonymous, to exist together all in one
+great taut pattern.</p>
+
+<p>Now regard the third kingdom, artificial,
+implanted with mechanical beasts, that
+contains civilization. Life in this environment
+is economic. Its characteristic
+behaviour is a progressive differentiation of
+labour. Tasks are divided and subdivided
+until, at length, there are countless
+separate groups of people, each one
+performing a singular function to which it
+is trained and tending to become unable
+to perform any other. The subdivisions
+are beyond enumeration. They multiply
+so fast that the book of the census cannot
+keep up with them.</p>
+
+<p><span class="pagenum" id="Page_60">[Pg 60]</span></p>
+
+<p>The shoe-industry, for example, does
+not consist in shoemakers. You might
+search it in vain for a shoemaker—that is,
+one who should know how to raise a pair
+of shoes from flat leather. In the shoe
+factory the material passes through a train
+of machines. Each machine is minded by
+an operative who performs one little
+specialized part of the work in endless
+repetition. The product is shoes by
+thousands of gross.</p>
+
+<p>But who determines what kinds of shoe
+and how many shoes shall be made? What
+becomes of them when they are made?
+Who knows they can be sold? What if
+they are not saleable?</p>
+
+<p>If you address these questions to one of
+the operatives minding a machine you will
+find him dumb. He knows only his own
+function.</p>
+
+<p>It is very complicated. There are two
+industries here. One is the shoe-industry;
+the other is the shoe-machine industry.
+One could not exist without the other, yet
+they are separate and very unlike. The
+shoe-industry itself, that has dispensed
+with shoemakers, will have a finance
+department, an economic department, a
+buying department, a department of<span class="pagenum" id="Page_61">[Pg 61]</span>
+production science, a style and designing
+department, a chemical department, a
+department of distribution, a sales department,
+an advertizing department, and
+others we do not think of. It is all about
+shoes. These are all shoe people. They
+agglomerate in shoe towns. They think
+shoes. The world is a foot. The more it
+can be shod the better. They live by shoes.</p>
+
+<p>But to do this they must be able to
+exchange shoes for the things they want.
+Shoes, therefore, must have a relation of
+value to every other thing in the economic
+world. It follows that, in order to have
+this exchange-value, shoes must have also
+a relation of quantity to all other things.
+If for any reason the production of shoes
+becomes suddenly abnormal that
+exchange-value is lost. It is like one kind
+of tissue growing wild in the organism.
+Shoes are necessary; but an excessive
+quantity cannot be absorbed by the
+economic body. There will be in that case
+a morbid pathology in the shoe-industry,
+unemployment in the shoe town, despair
+among the shoe people, many of whom
+have never learned to do anything else.
+Left to themselves, without shoes to make,
+they might even starve.</p>
+
+<p><span class="pagenum" id="Page_62">[Pg 62]</span></p>
+
+<p>It may be in the same way a soap town,
+a textile town, a garment town, an iron
+town, a motor town like Detroit, a rubber-tire
+town like Akron, a furniture town like
+Grand Rapids. It may be all of these—that
+is to say, industry as a whole, increasing
+its output at an abnormal rate. As you
+project the thought you begin to see, first,
+the vital importance of rhythm, equilibrium,
+tension, in the realm of industry,
+and then the inverse meaning of a sudden
+competitive increase in the machine-power
+of the world.</p>
+
+<p>Ask the Italians what it means. They
+are an old people coming to it with a fresh
+mind. The conversation that follows took
+place in February, 1925. Talking are, on
+one side, the Italian Minister of Finance,
+and on the other, a visiting journalist:</p>
+
+<p>“The industrial idea is new in Italy. It
+is since the War. You had a clean slate.
+You could have done anything you had the
+imagination to do. First you might have
+made a scientific survey of Italy’s latent
+genius and resources, and then you might
+have thought of producing goods that
+should be uniquely Italian and therefore
+non-competitive. But what have you
+done? You have gone in for the great<span class="pagenum" id="Page_63">[Pg 63]</span>
+staples of world commerce, such as cotton
+and woollen textiles, artificial silk, and
+motor-cars. Don’t you see that in doing
+this you take on the competition of Great
+Britain, Germany, France, Belgium, the
+United States?”</p>
+
+<p>“Yes, we see that.”</p>
+
+<p>“Those countries have the field and the
+experience and better access than Italy to
+sources of raw material.”</p>
+
+<p>“That we know, also.”</p>
+
+<p>“Then how can you hope successfully
+to compete with them? What have you
+that they have not? What advantage
+against theirs?”</p>
+
+<p>“One you haven’t thought of.”</p>
+
+<p>“What is it?”</p>
+
+<p>“A man can live on less in Italy than
+anywhere else. We don’t know why that
+is. It may be the way the sun shines on
+him. But it is a fact. That is our advantage.
+With that we shall succeed.”</p>
+
+<p>“Do you realize what that means? You
+are saying that Italy proposes to found an
+industrial career on the lowest terms of
+human existence. Your people will not
+accept it.”</p>
+
+<p>“But they will.”</p>
+
+<p>“How do you know they will?”</p>
+
+<p><span class="pagenum" id="Page_64">[Pg 64]</span></p>
+
+<p>“Because they will do anything sooner
+than starve.”</p>
+
+<p>What a finish for the morning hope of
+the machine-age!—if it were. Monotonous
+tending of the machine on the lowest
+standard of living; alternative, starvation.</p>
+
+<p>Suppose it were true. Suppose the
+Italian people did accept the terms and
+acquired the knack and skill. Then Italian
+manufactures, being cheaper than any
+other, would sweep the markets of the
+world. The older industrial nations—Great
+Britain, Germany, France, the
+United States, <i lang="la" xml:lang="la">et al.</i>—could protect their
+domestic markets by tariff-barriers, but
+they would find themselves losing their
+foreign markets to the Italians. For such
+industrial countries as are obliged to
+exchange a machine-surplus abroad for
+food the loss of foreign markets would be
+fatal. They would have to meet the Italian
+competition. They would have to say, as
+the Italians now are saying: “It is that or
+starve.” They would have to let down the
+standard of living to meet Italy’s wage-cost.
+This would oblige Italy to make her
+standard lower still, and thus, in a cycle,
+until all of them were sunk in misery.</p>
+
+<p>And this is by no means an impossible<span class="pagenum" id="Page_65">[Pg 65]</span>
+progression of events. It has once taken
+place on a lesser scale. Beginning about
+1870, there was a sudden and uncontrollable
+increase in the output of industry from
+two principal causes. One was the rapid
+rise of competitive industry in Germany
+and the United States; the other—much
+more potent—was the discovery of a new
+and cheaper way of making steel. This one
+discovery transformed the aspect of
+industry by increasing its potential power
+as much, perhaps, as one-hundred fold.
+Until then people spoke of the iron age;
+after that it was the steel age. For
+a quarter of a century prices fell continuously,
+while solemn economic bodies sat
+pondering the phenomenon. In that time
+all the capital employed in industry was
+lost at least once, probably twice or three
+times. The producer’s only hope was to
+improve his machines and increase production,
+for as he did that his cost per unit fell
+and for a little while he could undersell
+his competitor. In methods of production
+and in the efficiency of machines there
+was necessarily amazing progress; nevertheless,
+when all other means of reducing
+costs had failed, it had to be taken out of
+labour. In the United States it was not so<span class="pagenum" id="Page_66">[Pg 66]</span>
+bad because here the domestic demand for
+manufactures was unlimited, and a tariff-wall
+protected industry from foreign competition.
+In Germany it was very bad.</p>
+
+<p>Germany then was where Italy now is.
+Her advantage was that the German people
+would work harder and longer for less
+money than the British. The competition
+was between these two. The British
+Government, disturbed by her new rival’s
+success in foreign trade, made a study of
+labour conditions in Germany. It found
+Sunday labour very prevalent in the factories.
+“Only the hours of divine service
+are excluded”, said a report from Saxony.</p>
+
+<p>Commenting, <em>The</em> (London) <cite>Economist</cite>
+said: “The question of Sunday labour is
+one of considerable interest for England,
+for it is unquestionable that among the
+causes of Germany’s ability to compete
+with England as a mercantile and
+industrial country the fact that here more
+hours are worked for less money is not the
+least important. The prohibition of Sunday
+labour would, of course, mean
+increased cost of production, and every
+increase in the cost of production will
+render it more difficult for Germany to<span class="pagenum" id="Page_67">[Pg 67]</span>
+outrival older manufacturing countries in
+the markets of the world.”</p>
+
+<p>What might have happened does not
+detain us. What did happen was very
+fortunate.</p>
+
+<p>First, the food-supply from free virgin
+land in North and South America increased
+at the same time in a prodigious manner, so
+that, notwithstanding the wild energy of
+the machine, the equilibrium between agriculture
+and industry was fairly well
+maintained.</p>
+
+<p>Second, there was still room in the
+world for colonial development on a vast
+scale. This occurred, and the outlets
+thereby created for the surplus product of
+machines were most timely.</p>
+
+<p>Third—and this is very important—finance,
+to save itself from deluge, got
+control of industry. It was unable to buy
+industry out. All the banks in the world
+had not money enough to do that. This
+apparently insuperable difficulty it solved
+in a simple manner. It formed industry
+by groups into great joint-stock corporations
+and sold the stock to the public.
+And, although generally finance did not
+keep control in a literal sense, it did so
+centre it as to make the management<span class="pagenum" id="Page_68">[Pg 68]</span>
+responsive thereafter to financial counsel.
+The classic instance in the United States
+was the formation of the Steel Trust, which
+was in very earnest a measure of desperation.
+The steel-making machine had
+become a demon whose pastime was panic.
+By this feat of finance, which occurred in
+all industrial countries, a new rhythm was
+established. It was most imperfect:
+absolute control of production was impossible.
+But panics from overproduction
+were thereafter episodic, not continuous,
+and this was a great improvement.</p>
+
+<p>And now a second time the machine has
+got away. But how much more powerful
+it is and widely planted than before.
+The industrial capacity of the United
+States alone is greater than that of all
+Europe twenty-five years ago. There are
+no more such virgin continents as North
+and South America to be exploited for
+food; and, besides, countries that were
+then content to play an agricultural part,
+exchanging meat and grain and raw
+materials for machine-made wares, now are
+resolved to have industries of their own—nay!
+more, to have an industrial surplus
+for sale abroad, engaging in that game
+themselves. Colonies are no longer docile.<span class="pagenum" id="Page_69">[Pg 69]</span>
+And as to finance, there is little probability
+that it will be able again to lay its hand
+upon the throttle. There are several
+reasons why.</p>
+
+<p>The significance of industry has changed.
+Formerly it was a private affair in which
+the State was but dimly concerned, and so
+concerned only in a social sense, whereas
+now the idea of industry is basically
+political. It associates with thoughts of
+security independence in all circumstances,
+national welfare, power, and grandeur. A
+factory is like a ship to be privately enjoyed
+in time of peace, subject to mobilization
+for war. The War did that. Great
+Britain now subsidizes so-called key-industries
+as before she subsidized ships
+under the eye of the Admiralty if they
+were so built as to be easily converted into
+cruisers. All this is beyond the control of
+finance.</p>
+
+<p>For another reason, there are signs that
+industry in the future is more likely to
+command finance than finance is to
+dominate industry.</p>
+
+<p>By finance it shall be understood that
+we mean organized influence—in short,
+banking. Its occult authority has been<span class="pagenum" id="Page_70">[Pg 70]</span>
+seriously impaired. The high day of its
+priestcraft is gone.</p>
+
+<p>Formerly it was consulted in war. You
+could not manage a war without a gold-chest:
+it was the banker who said whether
+that could be filled or not. Now one of
+the first steps you take in case of war is to
+suspend the bank, declare a moratorium,
+and print paper money to pass from hand
+to hand.</p>
+
+<p>When the World-War started it was the
+opinion of finance that it could not last
+above ninety days: it could not be
+financed beyond that limit. It lasted four
+years and did not stop then for want of
+money.</p>
+
+<p>After the War international finance was
+morally powerless to prevent the colossal
+mark swindle, Germany printing and selling
+all over the earth billions of paper
+marks that were to be flatly repudiated.
+Nor was it able to visit the slightest
+penalty upon the authors of this financial
+enormity, for immediately afterwards it
+was obliged, on political grounds, to float
+a large gold loan for Germany and thereby
+restore her to solvency and credit. In
+Germany finance was unable to prevent
+the industrial dynasts from appropriating<span class="pagenum" id="Page_71">[Pg 71]</span>
+to themselves all the middle-class wealth
+that was invested in bonds, mortgages,
+annuities, and savings banks: they simply
+borrowed it and then paid it back in worthless
+paper money.</p>
+
+<p>It is very significant this humiliation of
+finance. In situations where the political
+will is dominant and in those where
+economic forces act alone the omens are the
+same. Henry Ford is the extraordinary
+instance of an industrialist who proceeds
+without benefit of finance. He creates his
+capital as he goes along; what he does not
+create he commands. He does not borrow.</p>
+
+
+<hr class="chap x-ebookmaker-drop">
+
+<div class="chapter">
+<p><span class="pagenum" id="Page_72">[Pg 72]</span></p>
+
+<h2 class="nobreak" id="VI">VI<br>
+<span class="fs70">IN PERIL OF TRADE</span></h2>
+</div>
+
+<p><span class="smcap">So</span> now what will happen? From the
+excessive power already existing to produce
+industrial commodities, from the
+continued increase of that power nevertheless
+for political and national reasons,
+from the raising of trade-barriers by one
+nation against another because every one
+fears the effect upon its own industries of
+receiving cheap goods from another, from
+this running of people out of the fields to
+tend more machines, from the amazing
+growth of urban tissue in the economic
+body—from all of this what follows?</p>
+
+<p>The Italians suggest a bitter competition
+in terms of living, those to survive who
+will accept most patiently and at the lowest
+wage the drudgery of minding machines.
+That might go rather far; ultimately it
+comes to absurdity. To whom at last
+should they sell their goods? Not to the
+impoverished workers of other industrial<span class="pagenum" id="Page_73">[Pg 73]</span>
+countries, defeated in the struggle. To
+whom else? To the agricultural countries?
+But these, for the reasons we have seen,
+are tending as such to disappear. They
+are buying machines. Italy brings nothing
+to the solution. She is merely coming
+tardily to do what others have done
+to excess.</p>
+
+<p>A brilliant Belgian economist suggests
+that only the most efficient equipment will
+survive, and only enough of that to satisfy
+the natural demand for goods. All the
+rest must be abandoned because there will
+be no profit in working it. Well, it
+remains to be seen if people will abandon
+their machines without a struggle, purely
+for rational reasons. Much more is it
+likely that the higher cost of working the
+less efficient equipment will be compensated
+by a lower wage-rate, unemployment
+being the workers’ alternative. Moreover,
+if all the inefficient and unnecessary
+machines were scrapped that would mean
+only postponement of the sequel. The
+competition would begin all over again.</p>
+
+<p>There are those who suggest that we
+are facing toward the mercantile system of
+the Middle Ages, when it was the custom
+for each nation jealously to protect its<span class="pagenum" id="Page_74">[Pg 74]</span>
+home-market from the competitive handicrafts
+of other nations, and to prohibit or
+punitively tax the exportation of raw
+material to rival countries. So we are. To
+say it is merely to indicate the rock upon
+which, if nothing happens, the ship of
+trade is bound to wreck herself.</p>
+
+<p>A growing light on the actions of trade
+as it is organized by the industrial powers
+now impels nations hitherto agricultural
+to found industries of their own. As
+producers of foodstuffs and raw materials
+to be exchanged for machine-products they
+came to have a sense of being exploited.
+In academic theory this was an exchange
+by which the industrial nation satisfied its
+food wants and the agricultural nation its
+industrial wants, to mutual advantage.
+But how came the industrial nation also to
+acquire wealth by the transaction? Performing
+the preferred industrial task, it
+got not only its food but a profit over.
+What else could it mean but that after a
+series of years the industrial nation should
+come to have large interest-bearing investments
+in the agricultural country, owning
+its railroads, tramways, water works, and
+banks? What else could it mean but that
+the richest country in foreign investments<span class="pagenum" id="Page_75">[Pg 75]</span>
+was the one that had been for the longest
+time engaged in exchanging the surplus
+product of its machines for the food and
+raw materials of other countries? How was
+it that those other countries, after having
+served her for many years with food and
+raw materials, invariably owed her a great
+deal of money? Or, if you approach it
+from the other point of view, you find in
+the economic literature of industrial
+nations a certain finished doctrine, which
+is that the exchange of manufactured
+goods for food and raw materials is a
+business that pays. It is not primarily a
+vital transaction. It becomes vital by
+extension—that is to say, when in the
+course of time the industrial population
+has increased beyond the native food
+supply. But in the beginning the motive
+is gain. Nakedly, it is an exchange of
+skilled labour for unskilled labour, to the
+enrichment of the former; it is a division
+of labour among nations on a kind of caste
+plan.</p>
+
+<p>There is much to be said for it. In no
+other way could civilization have been
+spread so fast; by no other method could
+the world have become so rich in a few
+years. There was much to be said, also,<span class="pagenum" id="Page_76">[Pg 76]</span>
+for piracy. It diffused, manners, customs,
+and wealth; it made peoples acquainted
+with one another; it made a flat world
+round and laid the foundations of modern
+commerce. In the modern case all difficulty
+begins when the peoples to whom the
+less profitable tasks have been allotted
+become intelligently dissatisfied and
+resolve to change their status, as the
+American colonists did, as the Japanese did,
+as now all lusty nations are doing, last of
+all the Chinese.</p>
+
+<p>Modern trade evolved from piracy.
+There was a time when all transfer of
+goods between nations was by joyous
+might. It is pleasant to believe that the
+cause of the decline of piracy was a rise in
+the moral sense of mankind. It is more
+likely to have been the other way—that as
+piracy declined for rational reasons rules to
+govern commercial conduct became necessary.
+To enforce the rules became everyone’s
+duty. To break them was punishable.
+From this would germinate a moral
+sense. Piracy was bound to fail. On a
+large scale, continuous and competitive,
+it simply was not feasible. Competition
+ruined it.</p>
+
+<p>There was a marginal time in which<span class="pagenum" id="Page_77">[Pg 77]</span>
+one was either pirate or trader, agreeably
+to circumstance. The early Greek in his
+dangerous ship never knew which he
+was; nor did anyone else. He took when
+the taking was good; when it was not, he
+bartered. The Romans finally abolished
+piracy in the Mediterranean, but on the
+high seas it was the great romantic enterprize
+down to a very recent time. Some
+of its heroes are venerated as daring
+navigators, pathbreakers of empire. It
+takes some effort to remember that trees
+are still standing that were already old
+when the world was a place where finding
+was keeping. If what you found was in
+the possession of savages or heathens, you
+exchanged for it the hope of civilization,
+maybe a few glass beads. Toward the
+end, this wonderful business began to be
+hedged about with restrictions. You had
+to be careful not to take anything forcibly
+from people who had treaties of amity with
+your own country, for if you did they
+made trouble for you at home, diplomatically,
+and you might even be hanged at the
+end of an otherwise glorious voyage.</p>
+
+<p>But if you swindled them in trade, that
+was all right. Naturally, the first theory<span class="pagenum" id="Page_78">[Pg 78]</span>
+of trade was to give the least and get the
+most. There was else no point to it.</p>
+
+<p>The significance of trade has fundamentally
+changed in our time. What was a
+private adventure has become a national
+necessity, vital to the existing form of the
+principal industrial states of the world.
+And yet that first rude theory of it, representing
+the step from piracy to commerce,
+universally survives. This, at last, is the
+crucial fact.</p>
+
+<p>It has been impossible to part with the
+notion that there must be gain in trade—a
+profit on one side beyond the mutual satisfaction
+of unlike wants with unlike goods.
+Hence the term, balance of trade, meaning
+the balance in your favour, or against you,
+from the transactions of commerce. The
+rule is that the industrial nations come out
+each year with a balance in their favour.
+The countries with whom they have been
+exchanging machine-made goods for food
+and raw materials owe them money. This
+simply means that the industrial nations
+charge more for what they sell than they
+pay for what they buy. Hence the gain.
+That is how they get rich. It is more than
+a rule: it is the very principle of trade;
+and if you say there is any other principle<span class="pagenum" id="Page_79">[Pg 79]</span>
+the commercial mind becomes instantly
+stark. What would activate trade if not
+the hope of gain?</p>
+
+<p>Nevertheless, trade on that principle is
+bound to fail, as piracy failed, and for the
+same practical reason. On a vast scale,
+with unlimited participation, it is not continuously
+feasible. Every nation cannot
+have a favourable trade-balance. So long
+as three or four nations had a monopoly
+of machines and machine-craft, it could be
+managed; it could even assume such
+colossal proportions as to create the
+illusion of being permanent as the way of
+the world. That monopoly is broken. The
+machine is increasingly a common possession.
+Its power is dispersed, and there
+is much new and unbidden ecstasy in the
+exercise of it. And whereas it was that a
+few nations exploited many, what now
+opens to view is the prospect of all nations
+simultaneously engaged in the effort to
+exploit one another. Every frontier a
+trade wall. Each nation forbidding others
+to do unto it that which it is bent upon
+doing to them. So we return to the middle
+of the sixteenth century, no wiser than the
+British were when the Parliament voted
+<em>An Act Avoiding Divers Foreign Wares<span class="pagenum" id="Page_80">[Pg 80]</span>
+Made by Handicraftsmen Beyond the Seas</em>
+(<em>5 Eliz. c. 7, Statutes of the Realm, Vol.
+IV, Part I, pp. 428-429), 1562</em>. It reads:</p>
+
+<div class="blockquot fs90">
+
+<p>Whereas heretofore the artificers of this
+realm of England (as well within the city of
+London as within other cities, towns, and
+boroughs of the same real) that is to wit,
+girdlers, cutlers, saddlers, glovers, point-makers,
+and such like handicraftsmen, have been in
+the said faculties greatly wrought, and greatly
+set on work, as well for the sustentation of
+themselves, their wives, and families, as for a
+good education of a great part of the youth of
+this realm in good art and laudible exercise:</p>
+
+<p>Yet notwithstanding so now it is, that by
+reason of the abundance of foreign wares
+brought into this realm from the parts of
+beyond the seas, the said artificers are not only
+less occupied, and thereby utterly impoverished,
+the youth not trained in the said sciences
+and exercises, and thereby the said faculties
+and the exquisite knowledges thereof like in
+short time within this realm to decay; but also
+divers cities and towns within this realm of
+England much thereby impaired, the whole
+realm greatly endamaged and other countries
+greatly enriched.</p>
+
+<p>For reformation whereof, be it enacted by<span class="pagenum" id="Page_81">[Pg 81]</span>
+our sovereign lady the Queen’s Highness, and
+by the Lords Spiritual and Temporal, and the
+Commons of this present parliament assembled
+and by the authority of the same, that no person
+or persons whatsoever, from or after the
+feast of the Nativity of St John Baptist now
+next ensuing, shall bring or cause to be brought
+into this realm of England from the parts
+of beyond the seas, any girdles, harness for
+girdles, rapiers, daggers, knives, hilts, pummels,
+lockets, chapes, dagger-blades, handles, scabbards,
+and sheaths for knives, saddles, horseharness,
+stirrups, bits, gloves, points, leather
+laces, or pins, being ready made or wrought
+in any parts of beyond the seas, to be sold,
+bartered, or exchanged within this realm of
+England or Wales; upon pain to forfeit all
+such wares so to be brought contrary to the
+true meaning of this act, in whose hands soever
+they or any of them shall be found, on the very
+value thereof.</p>
+</div>
+
+<p>Shall it be either this again, or from a
+universal war of machine-competition the
+survival of one titanic industrial nation
+with a monopoly of foreign trade and the
+might to force its surplus goods on other
+people’s markets? That nation would fall
+in time and not altogether from its own<span class="pagenum" id="Page_82">[Pg 82]</span>
+weight. It would, of course, abuse its
+power; but, moreover, it would be unable
+to collect its favourable trade-balances
+from all the rest of the world.</p>
+
+<p>Logical extremes are fictions of thought.
+It is always another thing that happens.
+The one impossibility is for trade to wear
+in its present character. It has come to the
+end of its theory, witness the dread with
+which European statesmen, economists,
+and industrialists regard the payment of
+German reparations. How shall Germany
+pay? In goods. There is no other way.
+She cannot pay in gold. There is not that
+much gold in the whole world. The
+Allied creditors actually lend her a little
+gold in order that she may recover from
+her amazing act of bankruptcy and get
+back to the way of producing exportable
+wealth. But to whom shall she deliver her
+goods, or sell them? Great Britain does
+not want them. Her anxiety is how to
+keep her own factories going. They make
+the same goods. France does not wish
+them, nor Belgium, nor Italy, nor the
+United States, and all for the same reason.
+They have a potential surplus of industrial
+commodities from their own machines.
+Then shall Germany sell her goods in other<span class="pagenum" id="Page_83">[Pg 83]</span>
+markets and turn the money proceeds over
+to Great Britain, France, <i lang="la" xml:lang="la">et al</i>? But they
+themselves need those other markets on
+which to sell their own industrial products.
+German competition is not wanted there.
+Thus an <i lang="fr" xml:lang="fr">impasse</i>.</p>
+
+<p>If, in desperation, the Allied creditors
+forgave Germany her reparation debt, or
+so much of it as she should be obliged to
+pay in competitive goods, that would be
+still worse. For Germany would then
+compete in those other markets on her own
+initiative and keep the profit. And all the
+time those other markets, in Asia, Africa,
+South America, tend to become less and
+less exploitable because they belong to
+people who have begun to found industries
+of their own and are in the way to be
+natively supplied with manufactures.</p>
+
+
+<hr class="chap x-ebookmaker-drop">
+
+<div class="chapter">
+<p><span class="pagenum" id="Page_84">[Pg 84]</span></p>
+
+<h2 class="nobreak" id="VII">VII<br>
+<span class="fs70">DIM VISTAS NEW</span></h2>
+</div>
+
+<p><span class="smcap">It</span> must occur to you that what the
+world requires to find is a new conception
+of commerce among nations—one that
+shall be free of the predatory impulse,
+above the exploiting motive, competitive
+in some nobler sense. It need not be magnanimous
+or unselfish—not yet; but only
+enlightened enough to comprehend the
+latter meaning of events.</p>
+
+<p>For a superseding principle the perfect
+pattern is represented in nature, where you
+see dissimilar organisms existing together
+in a state of symbiosis, one sustaining the
+other, vitally interdependent, yet neither
+exploiting the other.</p>
+
+<p>There is no accrual of advantage to one
+side, no gain, no favourable balance of
+trade. One gives exactly as much as it
+receives and two wants are equally<span class="pagenum" id="Page_85">[Pg 85]</span>
+satisfied, with nothing to boot either
+way.</p>
+
+<p>This is very different from parasitism,
+which is one-sided, for gain only. And
+there is a very curious suggestion that
+organisms now existing together in a state
+of permanent symbiotic union were once
+parasitic and learned better.</p>
+
+<p>It cannot be supposed that nations will
+ever deliberately substitute a principle of
+mutualism for the principle of gain in
+trade. They could not if they would.
+Those that have the advantage must fight
+for it to the end. Commerce itself, if you
+look to it, is a complex structure of growth
+for which there is nowhere any original
+accountability. It cannot change its philosophy,
+any more than a tree, for it has
+none. It has instead a vital instinct for
+opportunity and a flexible way with necessity
+and circumstance. There is no hope
+of its being reformed ideally by mass
+intelligence. The conglomerate mind is
+irresponsibly, impersonally selfish; it
+cannot act without experience. There is no
+experience of peoples sustaining one
+another on a sympathetic plan, each willing
+to give as much as it takes, with no balance
+favourable or unfavourable to be settled in<span class="pagenum" id="Page_86">[Pg 86]</span>
+gold or debt. This has never happened.
+It is an idea only.</p>
+
+<p>But if now we move our point of view
+from the centre to the circumference, we
+shall see already taking place, with the
+force of natural events, momentous alterations
+in the scheme of economic life—one
+of decay and one of revaluation.</p>
+
+<p>We witness almost unawares the ruin of
+that classic enterprise of empire which is
+founded upon the theory of a balance of
+trade and a division of labour whereby the
+colonies, the dominions, the subject and
+mandated peoples are hewers, drawers,
+and food-bringers, serving those who live
+in cities, practise machine-craft, and think
+themselves wholly benevolent.</p>
+
+<p>The machine has betrayed it. Nothing
+more unexpected has occurred since the
+discovery of a simple chemical reaction
+that was to destroy the privileged warrior-caste
+among mankind. When a splendid
+knight in armour was powerless against the
+peasant with a musket and a knight with a
+musket no better than a peasant, the
+romantic profession of arms was doomed.
+Gunpowder ended the age of chivalry.
+Ultimate military power passed to the
+people.</p>
+
+<p><span class="pagenum" id="Page_87">[Pg 87]</span></p>
+
+<p>And now for hundreds of millions of
+people hitherto inferior in status the
+machine is a symbol of liberation, freedom,
+independence, recognition, racial power.
+Japan is the thrilling example in Asia. Did
+it not deliver her from a thraldom imposed
+by the Western Powers in the interest of
+their own trade? Did it not make her in
+one generation their equal, a nation to be
+feared? Certainly for these reasons use
+and possession of the machine will increase
+in the world beyond any natural economic
+ratio, and both the power and profit of
+empire will cease.</p>
+
+<p>The other alteration, already beginning
+to be visible though not yet adequately
+understood, is a change in the value of
+food. Three causes henceforth will be
+operating together to make food dear.
+First, as cities continue to grow and the
+industrial population of the earth continues
+to augment faster than the agricultural
+population, the need to import food will
+be always greater; second, the exportable
+surplus of food will be always less because
+as the agricultural and low-craft nations
+progress toward their ideal of industrial
+independence they will consume more and
+more of their own food products; and<span class="pagenum" id="Page_88">[Pg 88]</span>
+third, the supply of those industrial commodities
+that are exchanged for food will
+enormously increase.</p>
+
+<p>In the language of the economist, the
+agricultural index will rise and the industrial
+index will fall. It will require a
+greater quantity of manufactures to buy a
+bushel of wheat; fewer bushels of wheat
+to buy a manufactured article. This will
+not be for one year or two. It will be
+lasting. It will affect the status of great
+groups and classes of people. In the cities
+and industrial centres the cost of living
+will move in a vertical manner.</p>
+
+<p>The difficulties of food-importing countries
+may, almost certainly will, become
+desperate. The people of Great Britain,
+for example, will pay dearly for the wealth
+they have amassed by industry in the last
+seventy-five years. If the value of food,
+priced in British machine-wares, should
+double, then for the same quantity of food
+as before they would have to give twice
+the quantity of manufactured goods, which
+would mean twice as much labour and no
+more to eat. The same difficulties will
+beset all countries not self-contained in
+food. They will exhort their people to
+return to the fields, which the people will<span class="pagenum" id="Page_89">[Pg 89]</span>
+be loth to do, having tasted cities. They
+will expect their governments to make
+food cheaper by edict, or to buy it out of
+taxation and distribute it gratis. Moreover,
+in some countries, taking again the
+case of Great Britain as notable, there may
+not be enough land. The people perhaps
+could not feed themselves no matter how
+intensively they worked their fields,
+industry having multiplied the population
+beyond the utmost potentiality of a native
+food supply. Obviously indicated is a
+movement of dispersal together with a
+limitation upon the increase of industrial
+population. More power will pass to countries,
+like the United States, Canada,
+Brazil, and Australia, that have the advantage
+of enormous food-reserves. Their
+problems will be internal.</p>
+
+<p>None of this can happen without much
+blind and violent resistance. But, of
+course, it will not happen all at once, not
+all in one place, nor in every case with a
+clear meaning. And it is not certain that
+any amount of experience, however painful,
+will bring nations to adopt what we
+have called a symbiotic principle of commerce
+with one another. There is at first
+the danger that agriculture in its turn will<span class="pagenum" id="Page_90">[Pg 90]</span>
+exploit industry as industry has exploited
+peasantry and that those who possess or
+control resources of food and raw materials
+will hold them too dear, thereby taking the
+industrial nations into their debt or
+provoking them to insane measures.</p>
+
+<p>Thus the opportunity to go forward
+might be lost in passion. The fate of
+retrogression is possible. This has
+happened many times. It is much less
+probable than ever before, however, for
+many reasons that seem permanent.
+When knowledge was a precious torch
+borne aloft by a few hands through
+storm and stress, it was easily quenched.
+Then darkness. You can hardly imagine
+destruction of the existing body of science,
+technology, and fact-knowledge. The
+mass of it is too great to be lost.</p>
+
+<p>That, of course, has nothing to do with
+wisdom. By knowledge alone man might
+extinguish himself utterly. But to suppose
+that he will not find a new way to go on
+with, that he will either move the old
+struggle to new ground or return to
+medievalism, is to believe there is no law
+of human progress.</p>
+
+<p>The probability is that he will find the
+way unknowingly, by groping, and will<span class="pagenum" id="Page_91">[Pg 91]</span>
+be well upon it before he has had time
+to formulate any clear idea or theory of
+what he is doing. He will have found
+little by little that it pays, better than any
+other way, not as he once understood
+profit, but in terms of enduring satisfactions,
+which may include peace. Critical
+understanding of it will come later with
+reflection, and as it comes he will rid his
+mind of the phantasy in pursuit of which
+he has made the world so much richer in
+things than in happiness.</p>
+
+<p>Seeing now only how relentlessly the
+curse pursued him still and how the affliction
+of monotonous toil if it be lifted in
+one place is made heavier in another, he is
+torn with a sense of frustration. But the
+view is wrong—false to his first nature. He
+forgets the truth of his own myth. Somewhere
+down the ages it got turned upside
+down. Once he dwelt in the Garden of
+Eden, or supposed he did, and cared not
+for it. He was bored there and beguiled
+to his fall. The figure at the gate forbidding
+his return is a symbol of self-knowledge;
+it was set there by his own
+forethought, lest he should be tempted to
+go back.</p>
+
+<p>If the machine with which he has<span class="pagenum" id="Page_92">[Pg 92]</span>
+believed himself to be storming a childish
+wish ever brought him to a state of
+effortless ease on earth, that would be
+his last.</p>
+
+<p>It may be a power he is yet morally
+unprepared to exercise. How strange at
+least that with an incentive so trivial
+and naïve in itself he should have been able
+to perform an absolute feat of creation!</p>
+
+<p>The machine was not. He reached his
+mind into emptiness and seized it. Even
+yet he cannot realize what he has done.
+Out of the free elemental stuff of the
+universe, visible and invisible, some of it
+imponderable, such as lightning, he has
+invented a class of typhonic, mindless
+organisms, exempt from the will of nature.</p>
+
+<p>We have no understanding of creation,
+its process or meaning. The machine is
+the externalized image of man’s thoughts.
+It is furthermore an extension of his life,
+for we perceive as an economic fact that
+human existence in its present phase,
+on its present scale, could not continue
+in its absence. And what are we ourselves,
+life to begin with, if not an image
+of thought? Perhaps it is true as a principle
+of creation that the image and its
+creator must co-exist, inseparably.</p>
+
+<p><span class="pagenum" id="Page_93">[Pg 93]</span></p>
+
+<p>In any light, man’s further task is
+Jovian. That is to learn how best to live
+with these powerful creatures of his mind,
+how to give their fecundity a law and their
+functions a rhythm, how not to employ
+them in error against himself—since he
+cannot live without them.</p>
+
+
+<p><span class="pagenum" id="Page_1">[Pg 1]</span></p>
+<hr class="chap x-ebookmaker-drop">
+<div class="pageborder">
+
+<div class="chapter">
+ <div>
+ <p class="no-indent" style="float: left;"><em>Each, pott 8vo, 2/6 net</em></p>
+ <p style="float: right;"><em>Occasionally illustrated</em></p>
+ </div>
+ <div style="clear:both;"></div>
+
+<p class="center no-indent fs200 bold wsp">TO-DAY AND<br>
+TO-MORROW</p>
+</div>
+
+<p class="drop-cap"><span class="upper-case">This</span> series of books, by some of the
+most distinguished English thinkers,
+scientists, philosophers, doctors, critics,
+and artists, was at once recognized
+as a noteworthy event. Written from
+various points of view, one book frequently
+opposing the argument of another, they
+provide the reader with a stimulating
+survey of the most modern thought in
+many departments of life. Several
+volumes are devoted to the future trend
+of Civilization, conceived as a whole;
+while others deal with particular provinces,
+and cover the future of Woman,
+War, Population, Clothes, Wireless,
+Morals, Drama, Poetry, Art, Sex, Law, etc.</p>
+
+<p>It is interesting to see in these neat
+little volumes, issued at a low price, the
+revival of a form of literature, the
+Pamphlet, which has been in disuse for
+200 years.</p>
+<br>
+
+<p class="center no-indent">
+<em>Published by</em><br>
+KEGAN PAUL, TRENCH, TRUBNER &amp; CO., LTD.<br>
+Broadway House: 68-74 Carter Lane, London, E.C.4<br>
+</p>
+</div>
+
+
+<hr class="chap x-ebookmaker-drop">
+
+<div class="chapter">
+<p><span class="pagenum" id="Page_2">[Pg 2]</span></p>
+
+<p class="center no-indent fs120 wsp">TO-DAY AND TO-MORROW</p>
+</div>
+
+<p class="center no-indent fs120 wsp"><em>VOLUMES READY</em></p>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Daedalus</b>, or Science and the Future.
+By <span class="smcap">J. B. S. Haldane</span>, Reader in
+Biochemistry, University of Cambridge.
+<em>Sixth impression.</em></p>
+
+<div class="blockquot fs90">
+<p>“A fascinating and daring little book.”—<cite>Westminster
+Gazette.</cite> “The essay is brilliant,
+sparkling with wit and bristling with
+challenges.”—<cite>British Medical Journal.</cite></p>
+
+<p>“Predicts the most startling changes.”—<cite>Morning
+Post.</cite></p>
+</div>
+</div>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Callinicus</b>, a Defence of Chemical Warfare.
+By <span class="smcap">J. B. S. Haldane</span>.
+<em>Second impression.</em></p>
+
+<div class="blockquot fs90">
+<p>“Mr. Haldane’s brilliant study.”—<cite>Times
+Leading Article.</cite> “A book to be read by every
+intelligent adult.”—<cite>Spectator.</cite> “This brilliant
+little monograph.”—<cite>Daily News.</cite></p>
+</div>
+</div>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Icarus</b>, or the Future of Science. By
+<span class="smcap">Bertrand Russell, f.r.s.</span> <em>Fourth
+impression.</em></p>
+
+<div class="blockquot fs90">
+<p>“Utter pessimism.”—<cite>Observer.</cite> “Mr.
+Russell refuses to believe that the progress of
+Science must be a boon to mankind.”—<cite>Morning
+Post.</cite> “A stimulating book, that
+leaves one not at all discouraged.”—<cite>Daily
+Herald.</cite></p>
+</div>
+</div>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>What I Believe.</b> By <span class="smcap">Bertrand Russell,
+f.r.s.</span> <em>Second impression.</em></p>
+
+<div class="blockquot fs90">
+<p>“One of the most brilliant and thought-stimulating
+little books I have read—a better
+book even than <em>Icarus</em>.”—<cite>Nation.</cite> “Simply
+and brilliantly written.”—<cite>Nature.</cite> “In
+stabbing sentences he punctures the bubble of
+cruelty, envy, narrowness, and ill-will which
+those in authority call their morals.”—<cite>New
+Leader.</cite></p>
+</div>
+</div>
+
+<p><span class="pagenum" id="Page_3">[Pg 3]</span></p>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Tantalus</b>, or the Future of Man. By
+<span class="smcap">F. C. S. Schiller</span>, D.Sc., Fellow of
+Corpus Christi College, Oxford. <em>Second
+impression.</em></p>
+
+<div class="blockquot fs90">
+<p>“They are all (<em>Daedalus</em>, <em>Icarus</em>, and
+<em>Tantalus</em>) brilliantly clever, and they supplement
+or correct one another.”—<cite>Dean Inge</cite>, in
+<cite>Morning Post</cite>. “Immensely valuable and
+infinitely readable.”—<cite>Daily News.</cite> “The
+book of the week.”—<cite>Spectator.</cite></p>
+</div>
+</div>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Cassandra</b>, or the Future of the British
+Empire. By <span class="smcap">F. C. S. Schiller</span>, D.Sc.</p>
+
+<div class="blockquot fs90">
+<p>“We commend it to the complacent of all
+parties.”—<cite>Saturday Review.</cite> “The book is
+small, but very, very weighty; brilliantly
+written, it ought to be read by all shades of
+politicians and students of politics.”—<cite>Yorkshire
+Post.</cite> “Yet another addition to that
+bright constellation of pamphlets.”—<cite>Spectator.</cite></p>
+</div>
+</div>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Quo Vadimus?</b> Glimpses of the Future.
+By <span class="smcap">E. E. Fournier d’Albe</span>, D.Sc., author
+of “Selenium, the Moon Element,” etc.</p>
+
+<div class="blockquot fs90">
+<p>“A wonderful vision of the future. A book
+that will be talked about.”—<cite>Daily Graphic.</cite>
+“A remarkable contribution to a remarkable
+series.”—<cite>Manchester Dispatch.</cite> “Interesting
+and singularly plausible.”—<cite>Daily Telegraph.</cite></p>
+</div>
+</div>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Hephaestus</b>, the Soul of the Machine.
+By <span class="smcap">E. E. Fournier d’Albe</span>, D.Sc.</p>
+
+<div class="blockquot fs90">
+<p>“A worthy contribution to this interesting
+series. A delightful and thought-provoking
+essay.”—<cite>Birmingham Post.</cite> “There is a
+special pleasure in meeting with a book like
+<em>Hephaestus</em>. The author has the merit of really
+understanding what he is talking about.”—<cite>Engineering.</cite></p>
+</div>
+</div>
+
+<p><span class="pagenum" id="Page_4">[Pg 4]</span></p>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Lysistrata</b>, or Woman’s Future and
+Future Woman. By <span class="smcap">Anthony M.
+Ludovici</span>, author of “A Defence of
+Aristocracy”, etc.</p>
+
+<div class="blockquot fs90">
+<p>“A stimulating book. Volumes would be
+needed to deal, in the fullness his work provokes,
+with all the problems raised.”—<cite>Sunday
+Times.</cite> “Pro-feminine, but anti-feministic.”—
+<cite>Scotsman.</cite> “Full of brilliant common-sense.”—<cite>Observer.</cite></p>
+</div>
+</div>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Hypatia</b>, or Woman and Knowledge. By
+<span class="smcap">Mrs Bertrand Russell</span>. With a
+frontispiece. <em>Second impression.</em></p>
+
+<div class="blockquot fs90">
+<p>An answer to <em>Lysistrata</em>. “A passionate
+vindication of the rights of women.”—<cite>Manchester
+Guardian.</cite> “Says a number of
+things that sensible women have been wanting
+publicly said for a long time.”—<cite>Daily Herald.</cite>
+“Everyone who cares at all about these things
+should read it.”—<cite>Weekly Westminster.</cite></p>
+</div>
+</div>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Thrasymachus</b>, the Future of Morals.
+By <span class="smcap">C. E. M. Joad</span>, author of “Common-Sense
+Ethics,” etc.</p>
+
+<div class="blockquot fs90">
+<p>“His provocative book.”—<cite>Graphic.</cite>
+“Written in a style of deliberate brilliance.”—<cite>Times
+Literary Supplement.</cite> “As outspoken
+and unequivocal a contribution as could well
+be imagined. Even those readers who dissent
+will be forced to recognize the admirable
+clarity with which he states his case. A book
+that will startle.”—<cite>Daily Chronicle.</cite></p>
+</div>
+</div>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>The Passing of the Phantoms</b>: a Study
+of Evolutionary Psychology and Morals.
+By <span class="smcap">C. J. Patten</span>, Professor of Anatomy,
+Sheffield University. With 4 Plates.</p>
+
+<div class="blockquot fs90">
+<p>“Readers of <em>Daedalus</em>, <em>Icarus</em> and <em>Tantalus</em>,
+will be grateful for an excellent presentation
+of yet another point of view.”—<cite>Yorkshire
+Post.</cite> “This bright and bracing little book.”—
+<cite>Literary Guide.</cite> “Interesting and original.”—<cite>Medical
+Times.</cite></p>
+</div>
+</div>
+
+<p><span class="pagenum" id="Page_5a">[Pg 5]</span></p>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>The Mongol in our Midst</b>: a Study of
+Man and his Three Faces. By <span class="smcap">F. G.
+Crookshank, m.d., f.r.c.p.</span> With 28
+Plates. <em>Second Edition, revised.</em></p>
+
+<div class="blockquot fs90">
+<p>“A brilliant piece of speculative induction.”—<cite>Saturday
+Review.</cite> “An extremely interesting
+and suggestive book, which will reward
+careful reading.”—<cite>Sunday Times.</cite> “The
+pictures carry fearful conviction.”—<cite>Daily
+Herald.</cite></p>
+</div>
+</div>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>The Conquest of Cancer.</b> By <span class="smcap">H. W. S.
+Wright, m.s., f.r.c.s.</span> Introduction
+by <span class="smcap">F. G. Crookshank, m.d.</span></p>
+
+<div class="blockquot fs90">
+<p>“Eminently suitable for general reading.
+The problem is fairly and lucidly presented.
+One merit of Mr. Wright’s plan is that he tells
+people what, in his judgment, they can best
+do, <em>here and now</em>.”—From the <em>Introduction</em>.</p>
+</div>
+</div>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Pygmalion</b>, or the Doctor of the Future.
+By <span class="smcap">R. McNair Wilson</span>, M.D.</p>
+
+<div class="blockquot fs90">
+<p>“Dr Wilson has added a brilliant essay
+to this series.”—<cite>Times Literary Supplement.</cite>
+“This is a very little book, but there is much
+wisdom in it.”—<cite>Evening Standard.</cite> “No
+doctor worth his salt would venture to say that
+Dr Wilson was wrong.”—<cite>Daily Herald.</cite></p>
+</div>
+</div>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Prometheus</b>, or Biology and the Advancement
+of Man. By <span class="smcap">H. S. Jennings</span>,
+Professor of Zoology, Johns Hopkins
+University.</p>
+
+<div class="blockquot fs90">
+<p>“This volume is one of the most remarkable
+that has yet appeared in this series. Certainly
+the information it contains will be due to most
+educated laymen. It is essentially a discussion
+of ... heredity and environment, and it
+clearly establishes the fact that the current
+use of these terms has no scientific
+justification.”—<cite>Times Literary Supplement.</cite>
+“An exceedingly brilliant book.”—<cite>New Leader.</cite></p>
+</div>
+</div>
+
+<p><span class="pagenum" id="Page_6">[Pg 6]</span></p>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Narcissus</b>: an Anatomy of Clothes. By
+<span class="smcap">Gerald Heard</span>. With 19 illustrations.</p>
+
+<div class="blockquot fs90">
+<p>“A most suggestive book.”—<cite>Nation.</cite>
+“Irresistible. Reading it is like a switchback
+journey. Starting from prehistoric times we
+rocket down the ages.”—<cite>Daily News.</cite>
+“Interesting, provocative, and entertaining.”—<cite>Queen.</cite></p>
+</div>
+</div>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Thamyris</b>, or Is There a Future for
+Poetry? By <span class="smcap">R. C. Trevelyan</span>.</p>
+
+<div class="blockquot fs90">
+<p>“Learned, sensible, and very well-written.”—<em>Affable
+Hawk</em>, in <cite>New Statesman</cite>.
+“Very suggestive.”—<cite>J. C. Squire</cite>, in <cite>Observer</cite>.
+“A very charming piece of work. I agree
+with all, or at any rate, almost all its
+conclusions.”—<em>J. St. Loe Strachey</em>, in <cite>Spectator</cite>.</p>
+</div>
+</div>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Proteus</b>, or the Future of Intelligence.
+By <span class="smcap">Vernon Lee</span>, author of “Satan the
+Waster,” etc.</p>
+
+<div class="blockquot fs90">
+<p>“We should like to follow the author’s
+suggestions as to the effect of intelligence on
+the future of Ethics, Aesthetics, and Manners.
+Her book is profoundly stimulating and should
+be read by everyone.”—<cite>Outlook.</cite> “A concise,
+suggestive piece of work.”—<cite>Saturday Review.</cite></p>
+</div>
+</div>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Timotheus</b>, the Future of the Theatre.
+By <span class="smcap">Bonamy Dobrée</span>, author of “Restoration
+Drama,” etc.</p>
+
+<div class="blockquot fs90">
+<p>“A witty, mischievous little book, to be
+read with delight.”—<cite>Times Literary Supplement.</cite>
+“This is a delightfully witty book.”—<cite>Scotsman.</cite>
+“In a subtly satirical vein he
+visualizes various kinds of theatres in 200 years
+time. His gay little book makes delightful
+reading.”—<cite>Nation.</cite></p>
+</div>
+</div>
+
+<p><span class="pagenum" id="Page_7a">[Pg 7]</span></p>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Paris</b>, or the Future of War. By Captain
+<span class="smcap">B. H. Liddell Hart</span>.</p>
+
+<div class="blockquot fs90">
+<p>A companion volume to <em>Callinicus</em>.
+“A gem of close thinking and deduction.”—<cite>Observer.</cite>
+“A noteworthy contribution to
+a problem of concern to every citizen in this
+country.”—<cite>Daily Chronicle.</cite> “There is some
+lively thinking about the future of war in
+<em>Paris</em>, just added to this set of live-wire
+pamphlets on big subjects.”—<cite>Manchester
+Guardian.</cite></p>
+</div>
+</div>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Wireless Possibilities.</b> By Professor
+<span class="smcap">A. M. Low</span>. With 4 diagrams.</p>
+
+<div class="blockquot fs90">
+<p>“As might be expected from an inventor
+who is always so fresh, he has many interesting
+things to say.”—<cite>Evening Standard.</cite>
+“The mantle of Blake has fallen upon the
+physicists. To them we look for visions, and
+we find them in this book.”—<cite>New Statesman.</cite></p>
+</div>
+</div>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Perseus</b>: of Dragons. By <span class="smcap">H. F. Scott
+Stokes</span>. With 2 illustrations.</p>
+
+<div class="blockquot fs90">
+<p>“A diverting little book, chock-full of ideas.
+Mr. Stokes’ dragon-lore is both quaint and
+various.”—<cite>Morning Post.</cite> “Very amusingly
+written, and a mine of curious knowledge for
+which the discerning reader will find many
+uses.”—<cite>Glasgow Herald.</cite></p>
+</div>
+</div>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Lycurgus</b>, or the Future of Law. By
+<span class="smcap">E. S. P. Haynes</span>, author of “Concerning
+Solicitors,” etc.</p>
+
+<div class="blockquot fs90">
+<p>“An interesting and concisely written book.”—<cite>Yorkshire
+Post.</cite> “He roundly declares that
+English criminal law is a blend of barbaric
+violence, medieval prejudices, and modern
+fallacies.... A humane and conscientious
+investigation.”—<cite>T.P.’s Weekly.</cite> “A thoughtful
+book—deserves careful reading.”—<cite>Law
+Times.</cite></p>
+</div>
+</div>
+
+<p><span class="pagenum" id="Page_8a">[Pg 8]</span></p>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Euterpe</b>, or the Future of Art. By
+<span class="smcap">Lionel R. McColvin</span>, author of “The
+Theory of Book-Selection.”</p>
+
+<div class="blockquot fs90">
+<p>“Discusses briefly, but very suggestively,
+the problem of the future of art in relation to
+the public.”—<cite>Saturday Review.</cite> “Another
+indictment of machinery as a soul-destroyer
+... a gloomy prospect, but Mr. Colvin has
+the courage to suggest solutions.”—<cite>Westminster
+Gazette.</cite> “This is altogether a much-needed
+book.”—<cite>New Leader.</cite></p>
+</div>
+</div>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Birth Control and the State</b>: a Plea
+and a Forecast. By <span class="smcap">C. P. Blacker</span>,
+<em>M.C.</em>, M.A., M.R.C.S., L.R.C.P.</p>
+
+<div class="blockquot fs90">
+<p>Just published. A discussion of the
+arguments for and against Birth Control,
+considered from the personal, social, and
+international aspects, and in its bearings upon
+the future. Summing up in its favour, the
+author contends that the only adequate
+solution rests in the hands of the medical
+profession throughout the world.</p>
+</div>
+</div>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Atlantis</b>, or America and the Future.
+By Colonel <span class="smcap">J. F. C. Fuller</span>.</p>
+
+<div class="blockquot fs90">
+<p>“Many hard things have been said about
+America, but few quite so bitter and caustic
+as these.”—<cite>Daily Sketch.</cite> “The whole of
+America as his subject. He can conjure up
+possibilities of a new Atlantis, controlled by
+the gods; but he requires a few centuries for
+the communication.”—<cite>Clarion.</cite></p>
+</div>
+</div>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Midas</b>, or the United States and the
+Future. By <span class="smcap">C. H. Bretherton</span>, author
+of “The Real Ireland,” etc.</p>
+
+<div class="blockquot fs90">
+<p>A companion volume to <em>Atlantis</em>. “Full of
+astute observations and acute reflections ...
+this wise and witty pamphlet, a provocation
+to the thought that is creative.”—<cite>Morning
+Post.</cite> “Packs a punch in every paragraph.
+One could hardly ask for more ‘meat’.”—<cite>Spectator.</cite></p>
+</div>
+</div>
+
+<p><span class="pagenum" id="Page_9a">[Pg 9]</span></p>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Nuntius</b>, or the Future of Advertising.
+By <span class="smcap">Gilbert Russell</span>.</p>
+
+<div class="blockquot fs90">
+<p>“Another booklet which looks wisely on
+the world of to-morrow. The future of advertising
+is very sanely considered here.
+We are heartily in agreement with the
+main thesis.”—<cite>Spectator.</cite> “A thoughtful
+little book.”—<cite>Daily Sketch.</cite></p>
+</div>
+</div>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Pegasus</b>, or Problems of Transport.
+By Colonel <span class="smcap">J. F. C. Fuller</span>, author of
+“The Reformation of War,” etc. With
+8 Plates.</p>
+
+<div class="blockquot fs90">
+<p>“The foremost military prophet of the day
+propounds a solution for industrial and
+unemployment problems. It is a bold essay
+... and calls for the attention of all concerned
+with imperial problems.”—<cite>Daily
+Telegraph.</cite> “With a broad imaginative grasp
+he finds the solution [of unemployment] in
+‘tracked’ vehicles.”—<cite>Westminster Gazette.</cite></p>
+
+<p>“Right up to the high standard of the rest of
+this series.”—<cite>Clarion.</cite></p>
+</div>
+</div>
+<br>
+
+<p class="center no-indent fs120 wsp"><em>READY SHORTLY</em></p>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Artifex</b>, or the Future of Craftsmanship.
+By <span class="smcap">John Gloag</span>, author of “Time,
+Taste, and Furniture.”</p>
+
+<div class="blockquot fs90">
+<p>After a suggestive sketch of the history of
+craftsmanship, the author examines the
+possibilities in the use of machinery to extend
+craftsmanship and make beautiful articles of
+commerce.</p>
+</div>
+</div>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Plato’s American Republic.</b> By <span class="smcap">J.
+D. Woodruff</span>.</p>
+
+<div class="blockquot fs90">
+<p>A series of witty dialogues in the Platonic
+manner dealing with aspects of American
+life and manners.</p>
+</div>
+</div>
+
+<p><span class="pagenum" id="Page_10a">[Pg 10]</span></p>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Sybilla</b>, or the Future of Prophecy. By
+<span class="smcap">C. A. Mace</span>, University of St. Andrew’s.</p>
+
+<div class="blockquot fs90">
+<p>An examination of the possibilities of
+scientific forecasting, with special reference to
+certain volumes in this series.</p>
+</div>
+</div>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Orpheus</b>, or the Future of Music. By
+<span class="smcap">W. J. Turner</span>, author of “Music and
+Life.”</p>
+</div>
+<br>
+
+<p class="center no-indent fs120 wsp"><em>IN PREPARATION</em></p>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Ouroboros</b>, or the Mechanical Extension
+of Mankind. By <span class="smcap">Garet Garrett</span>.</p>
+
+<div class="blockquot fs90">
+<p>Machine civilization has filled the world
+with its products. What will happen when
+markets are over-flooded?</p>
+</div>
+</div>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Gallio</b>, or the Tyranny of Science. By
+<span class="smcap">J. W. N. Sullivan</span>, author of “A
+History of Mathematics.”</p>
+
+<div class="blockquot fs90">
+<p>An attack on the values which science is so
+successfully imposing upon civilization.</p>
+</div>
+</div>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Mercurius</b>, or the World on Wings. By
+<span class="smcap">C. Thompson Walker</span>.</p>
+
+<div class="blockquot fs90">
+<p>A brilliant picture of the world as it will be
+when inevitable developments in aircraft
+take place.</p>
+</div>
+</div>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>The Future of the English Language.</b>
+By <span class="smcap">Basil De Sélincourt</span>, author of
+“The English Secret,” etc.</p>
+
+<div class="blockquot fs90">
+<p>An analysis of the present condition of the
+English language and the paths along which
+it is progressing.</p>
+</div>
+</div>
+
+<p><span class="pagenum" id="Page_11a">[Pg 11]</span></p>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>The Future of Architecture.</b> By
+<span class="smcap">Christian Barman</span>, editor of “The
+Architects’ Journal.”</p>
+
+<div class="blockquot fs90">
+<p>A survey of the condition of architecture
+and developments to be expected in the
+future.</p>
+</div>
+</div>
+
+<div class="blockquot">
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Delphos</b>, or the Future of International
+Language. By <span class="smcap">E. Sylvia Pankhurst</span>.</p>
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>Caliban</b>, or the Future of Industrial
+Capitalism. By <span class="smcap">Hilaire Belloc</span>.</p>
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>The Future of Futurism.</b> By <span class="smcap">John
+Rodker</span>.</p>
+
+<p style="margin-left: 2em; text-indent: -2em;"><b>The Future of Films.</b> By <span class="smcap">Francis
+Betts</span>.</p>
+</div>
+
+
+<hr class="chap x-ebookmaker-drop">
+
+<div class="chapter transnote">
+<h2 class="nobreak bold fs150" id="Transcribers_Notes">Transcriber’s Notes</h2>
+
+<ul>
+<li>pg 33 Changed: It is a sympton of saturation<br>
+<span style="padding-left: 2em">to: It is a symptom of saturation</span></li>
+
+<li>pg 37 Changed: costly piece of machinary to build<br>
+<span style="padding-left: 2em">to: costly piece of machinery to build</span></li>
+
+<li>pg 58 Changed: It is true of people, as indivuals<br>
+<span style="padding-left: 2em">to: It is true of people, as individuals</span></li>
+
+<li>pg 59 Changed: never succeeding ind is possessing<br>
+<span style="padding-left: 2em">to: never succeeding and is possessing</span></li>
+
+<li>pg 65 Changed: For a quarter of a century prices feel continuously<br>
+<span style="padding-left: 2em">to: For a quarter of a century prices fell continuously</span></li>
+
+<li>pg 65 Changed: while solemn ecomomic bodies<br>
+<span style="padding-left: 2em">to: while solemn economic bodies</span></li>
+
+<li>pg 65 Changed: economic bodies sat pondering the phenomenom<br>
+<span style="padding-left: 2em">to: economic bodies sat pondering the phenomenon</span></li>
+
+<li>pg 76 Changed: To enforce the rules bcame everyone’s duty<br>
+<span style="padding-left: 2em">to: To enforce the rules became everyone’s duty</span></li>
+
+<li>pg 76 Changed: From this would germinate a moral sensel.<br>
+<span style="padding-left: 2em">to: From this would germinate a moral sense.</span></li>
+
+<li>pg 81 Changed: whose hards soever they or any of them shall be found<br>
+<span style="padding-left: 2em">to: whose hands soever they or any of them shall be found</span></li>
+
+<li>pg 83 Changed: much of it as she she should be obliged<br>
+<span style="padding-left: 2em">to: much of it as she should be obliged</span></li>
+
+<li>pg 8 Changed: requires a few centuries for the communation<br>
+<span style="padding-left: 2em">to: requires a few centuries for the communication</span></li>
+</ul>
+</div>
+
+
+<div style='text-align:center'>*** END OF THE PROJECT GUTENBERG EBOOK 75418 ***</div>
+</body>
+</html>
+
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